Comments on: Free Books! http://www.nicholls.edu/bastiatsbastions/2006/03/22/free-books/ What is seen and what is unseen. Mon, 23 Jan 2012 16:26:45 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Faren Felming http://www.nicholls.edu/bastiatsbastions/2006/03/22/free-books/comment-page-1/#comment-664 Faren Felming Mon, 04 Dec 2006 02:25:32 +0000 http://www.nicholls.edu/bastiatsbastions/2006/03/22/free-books/#comment-664 I believe that by adding the instructor’s name on the book they are trying to make sure that the book will stay with the instructor. They don’t want to lose any money because an instructor sold its copy of the book. In my opinion, by putting on the cover “Instructors Edition” is cheaper than if an instructor sold the book to a student and the publishers lost a sale. I believe that by adding the instructor’s name on the book they are trying to make sure that the book will stay with the instructor. They don’t want to lose any money because an instructor sold its copy of the book. In my opinion, by putting on the cover “Instructors Edition” is cheaper than if an instructor sold the book to a student and the publishers lost a sale.

]]> By: devin wright http://www.nicholls.edu/bastiatsbastions/2006/03/22/free-books/comment-page-1/#comment-427 devin wright Wed, 23 Aug 2006 03:08:13 +0000 http://www.nicholls.edu/bastiatsbastions/2006/03/22/free-books/#comment-427 How much is the textbook? How much is the textbook?

]]> By: Aaron Ayme http://www.nicholls.edu/bastiatsbastions/2006/03/22/free-books/comment-page-1/#comment-172 Aaron Ayme Mon, 27 Mar 2006 01:32:40 +0000 http://www.nicholls.edu/bastiatsbastions/2006/03/22/free-books/#comment-172 Dr. Mankiw’s publisher is trying to protect and promote his investment by adding the “personal touch.” Sounds like a sales tactic. Possibly, the publisher feels that personalizing a professor’s desk copy will ensure that the copy stays on the professor’s desk -- or bookshelf. Whichever the case, it does not make good dollars and sense to me. If Professor Turner wants to use the book and adopts the text for class, wonderful. However, his name on the front cover will certainly not be the deciding factor. Even if a personalized cover dissuades owners from selling these desk copies, isn’t that a minor issue? I wonder how many second-hand books are adopted for mass publishing, particularly in a college classroom. Aren’t publishers in business for publishing? Professors want outstanding publications; they can go to the local mall to get anything personalized. And concerning confrontations with those annoying book reps, I would be happy to buy a beer for any graduate assistants out there! Dr. Mankiw’s publisher is trying to protect and promote his investment by adding the “personal touch.” Sounds like a sales tactic. Possibly, the publisher feels that personalizing a professor’s desk copy will ensure that the copy stays on the professor’s desk — or bookshelf. Whichever the case, it does not make good dollars and sense to me. If Professor Turner wants to use the book and adopts the text for class, wonderful. However, his name on the front cover will certainly not be the deciding factor. Even if a personalized cover dissuades owners from selling these desk copies, isn’t that a minor issue? I wonder how many second-hand books are adopted for mass publishing, particularly in a college classroom. Aren’t publishers in business for publishing? Professors want outstanding publications; they can go to the local mall to get anything personalized. And concerning confrontations with those annoying book reps, I would be happy to buy a beer for any graduate assistants out there!

]]> By: chad http://www.nicholls.edu/bastiatsbastions/2006/03/22/free-books/comment-page-1/#comment-169 chad Sun, 26 Mar 2006 23:13:10 +0000 http://www.nicholls.edu/bastiatsbastions/2006/03/22/free-books/#comment-169 I do not feel specifal, important, or valued. In fact, everyone of my colleagues also got a personalized book. There is something else going on. There is no legal restriction preventing me from selling the book. --CT I do not feel specifal, important, or valued. In fact, everyone of my colleagues also got a personalized book. There is something else going on.

There is no legal restriction preventing me from selling the book.

–CT

]]> By: Jim Heney http://www.nicholls.edu/bastiatsbastions/2006/03/22/free-books/comment-page-1/#comment-161 Jim Heney Thu, 23 Mar 2006 13:46:00 +0000 http://www.nicholls.edu/bastiatsbastions/2006/03/22/free-books/#comment-161 I would say that by personalizing your edition of the latest release by Dr. Mankiw would make you feel "special, important, valued," as a potential customer. I think it's a great idea for the publisher to go to this extent to personalize the instructor's edition. For the $.50 cents extra, or so to print the name of the instructor, they have already done the math which proves their miniscule investment will reap huge rewards/returns if/when the instructor decides to implement that edition into his/her curriculum. As for the selling of your book, put it on Ebay and sell it for $.01, then charge $45.00 S/H! I would say that by personalizing your edition of the latest release by Dr. Mankiw would make you feel “special, important, valued,” as a potential customer. I think it’s a great idea for the publisher to go to this extent to personalize the instructor’s edition. For the $.50 cents extra, or so to print the name of the instructor, they have already done the math which proves their miniscule investment will reap huge rewards/returns if/when the instructor decides to implement that edition into his/her curriculum.

As for the selling of your book, put it on Ebay and sell it for $.01, then charge $45.00 S/H!

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