Don’t be stung by the Hornets Attendance
Wednesday, January 30th, 2008An article in the Daily Comet about the Hornets.
The article reminds me of a line in the movie Major League. Major League, for the uninitiated, is a baseball comedy about a fictional Cleveland Indians team that begins the season with a group of misfits. They lose many games in the early part of the season before hitting their stride and becoming a playoff contender. Bob Uecker, playing announcer Harry Doyle, states “In case you haven’t noticed, and judging by the attendance you haven’t, the Indians have managed to win a few ball games, and are threatening to climb out of the cellar.”
The point of the current article is that same thing is going on with the New Orleans Hornets.
So why bring it up? When I started to read it, I started to tense up. Many times these articles end up touting subsidies for stadiums and mentioning the alleged jobs created by sports franchises. That is a post for another day. An additional post for another day is why newspapers seem to support these proposals.
I am glad I didn’t see that in the current article – but I suspect it won’t be long until you read that one. I do, however, have a quarrel with one point. Here’s the quote:
It appears that the only time fans attend Hornets games are to watch someone else play. Case in point, the top three attendance figures in that span was against the Cleveland Cavaliers, Los Angeles Lakers and Miami Heat. It seems like fans wanted to see LeBron James (Cavaliers), Kobe Bryant (Lakers) and Dwyane Wade and Shaquille O’Neal (Heat) play more than the Hornets.
Why should I be surprised that holding the price constant (?), more people wish to watch the Hornets play the Lakers than watching the Hornets play a lousy team like the Grizzlies?
It seems so obvious to me, but in both of those cases, the Hornets are playing, right? Isn’t it the case that we are leaning something about how much the New Orleans residents enjoy watching the Lakers compared to the Grizzlies?
We are not learning about how much fans enjoy watching the Hornets compared to Lakers as the article suggests.
As you know, when we discuss demand curves, we always use the phrase “ceteris paribus†which of course means holding other relevant factors constant. If we were to think of the demand curve for Hornets tickets, one of these ceteris paribus conditions would surely be the quality of the opposing team. Increasing the quality of the opponent will increase the demand curve for tickets.
Now assuming that the price does not change based on opponents (?), and assuming there are still unsold tickets, and assuming that nothing else changes (day of week, start time, Mardi Gras parades), we could interpret those increased sales as indications of fans perceptions of quality of the opponent.
Let me give you some suggestions for some extra credit.
1. Do you think the quality of the Hornets team is a ceteris paribus condition for the demand curve for Hornets tickets?
2. If in fact the demand for Hornets tickets is higher for better quality teams, what can the Hornets do to increase profits?
3. Do the Hornets engage in such a policy? Only if you provide me some evidence will I give you some extra credit on this item.
4. And back to this one later during the semester, but does the fact that the Hornets don’t sell out every seat indicate they are making a pricing mistake? I’d hold off on this one until we get to discussing elasticities.
–CT
