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MARKETING (MKTG 52.14)

MKTG 300. Marketing. 3-3-0. Prerequisite: Completion of  54 hours of  coursework. Marketing functions and the organizations that perform them; strategies for products, pricing, promotion, and distribution of goods and services; marketing roles within the firm; the economic system and society. (52.1401)

MKTG 320. Professional Selling. 3-3-0. Prerequisite: MKTG 300. Strategies for successful selling. Buyer behavior and communication theory as applied to the buyer-seller relationship. Emphasis on problem solving and relationship building through role-play exercises. (52.1401)

MKTG 350. Retailing. 3-3-0. Prerequisite: MKTG 300. Store organization, operation and management; the retail method of inventory; problems connected with retail buying and selling. (52.1401)

MKTG 360. Customer Behavior. 3-3-0. Prerequisite or Co-requisite: MKTG 300. Analysis of consumer behavior patterns and motivation and their relationships to actions in the marketplace. (52.1401)

MKTG 365. Channel Systems and Relationships. 3-3-0. Prerequisite: MKTG 300. Theories and concepts of channel management and its application to the marketing function. (52.1401)

MKTG 420. Seminar in Advanced Professional Selling. 3-3-0. Prerequisite: MKTG 320 or permission of department head. Major account selling using consultative framework. Skill development through role-play and other interactive exercises. Examines such advanced topics as negotiation, sales-related technology, team selling, and account management. (52.1401)

MKTG 450. Advertising. 3-3-0. Prerequisite: MKTG 300. Advertising in its relation to society and its use in business, its professional requirements, and the activities necessary to create and present advertising. (52.1401)

MKTG 460. Marketing Internship. 3-0-10. Prerequisites: Marketing major, or Business Administration major with a Financial Services Marketing Concentration; senior standing, and completion of 9 hours of marketing. Field work in an area relevant to the student’s career goals in marketing. One internship may be counted toward degree. (52.0202)

*MKTG 470. Services Marketing. 3-3-0. Prerequisite: MKTG 300. A study of the unique problems associated with the marketing of services and of alternative strategies to improve service marketing effectiveness. (52.1401)

*MKTG 475. Global Marketing. 3-3-0. Prerequisite: MKTG 300. Problems and decisions facing managers of international marketing; exporting activities of the domestic firm as well as those firms which assemble, license, or produce in foreign markets. (52.1401)

MKTG 480. New Product Development. 3-3-0. Prerequisite: MKTG 300 or permission of department head. New product development process, focusing on entrepreneurial ventures. Idea generation and screening, market assessment and selection, prototyping and branding, with consideration of organizational, technological, and societal issues. (52.1401)

MKTG 481. Sales Management. 3-3-0. Prerequisite: MKTG 300. The application of management principles and practices to the administration of a field sales force. Topics include: sales force organization, job descriptions and specifications, recruiting and selection, compensation, training, budgeting, controlling and motivation of salespeople. (52.1401)

MKTG 485. Marketing Research. 3-3-0. Prerequisites: QBA 282, BSAD 310 or ENGL 310, and 9 hours of MKTG. An investigation and analysis of currently developing marketing research tools and techniques and their application to emerging marketing problems. (52.1402)

*MKTG 486. Current Issues in Marketing. 3-3-0. Prerequisite: MKTG 300. In depth treatment of special topics from the field of marketing. Content of the course varies with each offering. May be repeated for credit if content differs. (52.1401)

MKTG 490. Marketing Strategy. 3-3-0. Prerequisites: Twelve hours of marketing and senior standing. An integrative course using cases to develop decision making abilities within the diverse fields of marketing. (52.1401)

MKTG 501.  Marketing Analysis, Planning and Control.  3-3-0. Prerequisite: MKTG 300 or equivalent. A study of value creation for the firm, as well as external and internal constituents that drive business growth, through analyzing the market for opportunities to create competitive advantages while avoiding competitive and environmental threats.   Special emphasis is placed on the marketing plan to achieve these advantages, including a results-oriented method for monitoring results and making adjustments. (52.1499)

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