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Social Media Policy

Purpose:

To govern the publication of and commentary on social media by employees of the
Ellender Memorial Library at Nicholls State University (“Ellender Library”). For the purposes of this policy, social media means any facility for online publication and commentary, including without limitation blogs, wiki’s, social networking sites such as Facebook, LinkedIn, Twitter, Flickr and YouTube. This policy is in addition to and complements any existing or future University Policies regarding the use of technology, computers, email and the internet.

Policy:

Ellender Library employees who are not so approved by the Director are not allowed to publish or comment via social media in any way during work hours or using work facilities, or in any way that suggests they are doing so in connection with Ellender Library. Current Ellender Library employees who are appointed as administrator(s) and approved by the Director are free to publish or comment via social media in accordance with this policy. Such employees are subject to this policy to the extent they identify themselves as an Ellender Library employee (other than as an incidental mention of place of employment in a personal social media on topics unrelated to Ellender Library) –

- Before engaging in work related social media, employees must obtain the permission of the Library Director;
- Publication and commentary on social media carries similar obligations to any other kind of publication or commentary;
- All uses of social media must follow the same ethical standards that Ellender Library employees must otherwise follow; and,
- It is not allowed to provide any materials for personal commercial gain or improperly use of Nicholls’ name and or logos.

Setting up Social Media:

- Social media identities, logon ID’s and user names may not use Ellender Library’s name without prior approval from the library director;
- University Relations should be notified when you have established – or plan to establish – a social media presence;
- Accounts made for Ellender Library must be created by an authorized representative of the University; and,
- Authorized administrator(s) must maintain the security of account passwords.

Protect Your Own Privacy:

Privacy settings on social media platforms should be set to allow anyone to see profile information similar to what would be on the Ellender Library website. Other privacy settings that might allow others to post information or see information that is personal should be set to limit access. Be mindful of posting information that you would not want the public to see.

Basic Guidelines:

- Social media should encourage fans, followers and friends to share their thoughts by commenting on stories, videos, links, posts, etc. within the following guidelines:
- Comments must be relevant to a topic discussed and to the point.
- Comments should be constructive and absent of expletives, obscenity and/or vulgarity;
- Posts that are off-topic, abusive, contain profanity, are threatening in tone or devolve into personal attacks will be deleted immediately; and,
- Posts with links that are determined to be spam or sales and advertising should be removed.

Respect Copyright Laws:

It is critical that you show respect for the laws governing copyright and fair use or fair dealing of copyrighted material owned by others. You should never quote more than short excerpts of someone else’s work, and always attribute such work to the original author/source. It is good general practice to link to others’ work rather than reproduce it.

Respect Your Audience, Ellender Library, and Your Co-Workers:

The public in general, and Ellender Library’s employees and patrons, reflect a diverse set of customs, values and points of view. Don’t say anything contradictory or in conflict with the Ellender Library website. Be respectful. This includes not only the obvious (no ethnic slurs, offensive comments, defamatory comments, personal insults, obscenity, etc.) but also proper consideration of privacy and of topics that may be considered objectionable or inflammatory – such as politics and religion. Use your best judgment, and when necessary, consult the Library Director –

- Content directed at individual fans or page users should be written in a respectful manner;\
Content should never be written in a manner that can be interpreted as combative, demeaning or otherwise negative; and,
- Content should not be posted unless it is suitable for all ages.

Controversial Issues:

If you see misrepresentations made about Ellender Library in the media, you may point that out to the library director who will then proceed with necessary actions. If other organizations or departments are mentioned, make sure information is factual and that it does not disparage that party. Avoid arguments. Don’t try to settle scores or goad competitors or others into inflammatory debates. Make sure what you are saying is factually correct –

- Accounts must be monitored and updated on an ongoing basis by the units that create them to enable rapid response to any problems that may arise.
Be the First to Respond to Your Own Mistakes:

If you make an error, be up front about your mistake and correct it quickly. If you choose to modify an earlier post, make it clear that you have done so. If someone accuses you of posting something improper (such as their copyrighted material or a defamatory comment about them), deal with it quickly – better to remove it immediately to lessen the possibility of a legal action. The Library Director should be informed and aware of any situations that arise from a mistake.

Enforcement:

Policy violations will be subject to disciplinary action, in accord with University Policy.

Revised 5/12/14

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