Communication Plan

Cycle Time Audience Action Communication Method
Prospect after buy all push prospects to website search piece Batched
Prospect 30 days all Tour postcard Batched
Prospect 6 weeks prior all attend Colonel Day postcard Batched
Prospect November all Tell us more about you – and requirements letter Batched
Prospect February all Push to apply letter Batched
Senior Inquiry On inq all (non tour) Tour postcard
Senior Inquiry 30d from inq all Senior Pennant Piece publication
Senior Inquiry 45d from inq all Counselor Introduction letter
Senior Inquiry 60d from inq resident with scores Scholarship Value letter
Senior Inquiry 60d from inq non-resident with scores Scholarship Value and Fee Waiver letter
Senior Inquiry 60d from inq all without test scores Academic Strength postcard
Senior Inquiry 90d from inq interested in student government/ leadership activities/ leadership opportunities brochure
Senior Inquiry 90d from inq non-residents, interested in on-campus housing On-campus Housing brochure
Senior Inquiry 120 from inq all push to apply now! letter
Senior Inquiry August >= 20 ACT (non-dev) magnet with dates to remember magnet
Senior Inquiry 6 weeks prior all Colonel Day postcard Batched
Senior Inquiry February no FAFSA on file Financial Aid postcard Batched
Senior Inquiry 7 days prior all Birthday postcard
Senior Inquiry post tour tour personal note-thanks card
Junior Inquiry On inq all Junior Pennant Piece publication
Junior Inquiry 45 from inq all Tour postcard
Junior Inquiry 60 from inq all Admissions Requirements Checklist letter
Junior Inquiry 90 from inq all Location Postcard postcard
Junior Inquiry 6 weeks prior all Colonel Day postcard Batched
Junior Inquiry 6 weeks prior all Preview Day postcard Batched
Junior Inquiry 7 days prior all Birthday postcard
Applicant 6 weeks prior all Colonel Day postcard Batched
Applicant 7 days prior all Birthday postcard
Admit On admit all Admitted
Admit 6 weeks prior all Orientation
Admit Oct. until Dec. >= 24 & 3.0 GPA Save the Date Letter/Magnet
Admit Oct. until Jan. >= 20 < 24 Resume of High School Activities Letter
Admit December >= 24 & 3.0 GPA Scholarsday Invitation Invitation
Admit February no FAFSA on file Financial Aid postcard Batched