Strategic Goals and Objectives

There are four proposed goals for the College of Business Administration’s 5-year strategic plan, which covers the academic years 2016 through 2020. Collectively, these goals are part of the College’s overarching growth strategy. Growth shall be measured primarily through total number of students declaring a major within the College, student credit hours (SCHs) attributable to business courses, and revenue from traditional and non-traditional sources. Additionally, these goals are only feasible with the understanding the College and the Accounting Program will continue to maintain AACSB accreditation. Furthermore, these goals are obtainable only if quality business faculty members are retained.

The College’s pursuit of these goals, objectives, and outcomes enables it to continue building distinction in its programs, as well as align itself with the goals of the University. Ultimately, this continues to establish the College of Business Administration as an essential part of Nicholls State University.

GOAL 1: INCREASE RECOGNITION, IMAGE AND VISIBILITY

 Objective 1.1: Create, implement and sustain a multi-faceted public relations campaign with a broad geographic scope

Objective 1.2: Create and implement a plan to strengthen relationships with high schools and community colleges within the region

Objective 1.3: Enhance and expand the College’s involvement with the business community, for-profit and non-profit groups and organizations, chambers of commerce, and related programs

Objective 1.4: Enhance and expand the CBA alumni network

GOAL 2: ENHANCE EXISTING DEGREES/PROGRAMS AND DEVELOP NEW ACADEMIC INITIATIVES

Objective 2.1: Conduct a comprehensive review of the business core and implement necessary changes

 Objective 2.2: Conduct a comprehensive review of all undergraduate programs/curricula and implement necessary changes

Objective 2.3: Conduct a comprehensive review of the graduate program/curriculum and implement necessary changes

Objective 2.4: Investigate and implement opportunities for new degrees/concentrations and their delivery

Objective 2.5: Investigate and implement opportunities for academic initiatives outside the traditional bachelor and master degree formats

GOAL 3: ENHANCE REVENUE AND RESOURCES FROM EXISTING AND NEW SOURCES

 Objective 3.1: Identify a portfolio of specific projects/initiatives in need of funding and pursue donations (monetary and in-kind)

Objective 3.2: Pursue funding from grant opportunities

Objective 3.3: Renovate College of Business facilities

GOAL 4: ENHANCE STUDENT SERVICES AND DEVELOPMENT

Objective 4.1: Enhance the advising/mentoring experience

Objective 4.2: Enhance opportunities for real-world experiences, professional development, and career placement