Class Descriptions

MACO 101 – Survey of Mass Communication

Print, broadcast, advertising and public relations and their roles in American society; the concept of freedom of the press; the relationship of press and government and of the press and the public; theory, criticisms, problems and ethical concerns of the media.

PRE-REQ: None


MACO 230 – Visual Communication

Familarize students with processes for conveying meaning through the use of images and in
conjuntion with text.

PRE-REQ: None


MACO 251 – News Writing

Researching and writing news, with emphasis on accuracy, brevity, clarity.

PRE-REQ: Freshman English


MACO 252 – Reporting

Advanced newsgathering, news writing and interviewing techniques.

PRE-REQ: MACO 251


MACO 261 – Photojournalism

Camera techniques and picture editing for publication.

PRE-REQ: None


MACO 271 – Broadcast News Writing

Lecture and practice in researching, gathering and writing broadcast news.

PRE-REQ: MACO 251


MACO 317 – Public Relations Writing

Fundamentals of public relations writing including news releases, internal communications, and persuasive writing.

PRE-REQ: MACO 251, 252 & SPCH 101


MACO 321 – Information Technologies for Mass Communication

Information gathering and production technologies for new media with emphasis on theoretical underpinnings. Software technologies including social media, desktop publishing, photojournalism, web development and video production and their application in mass communication strategies. Meets computer literacy requirement.

PRE-REQ: None


MACO 322 – Publication Design for Mass Communication

Emphasis on desktop publishing. Production of publications with a personal computer and laser printer using word processing, media graphics, spreadsheets and interactive page layout.

PRE-REQ: None


MACO 326 – News Editing

Fundamentals of editing for newspapers and related publications; layout; copy reading and headline writing.

PRE-REQ: MACO 252 & 230 or 322


MACO 330 – Public Relations

Effective use of promotion, publicity, advertising, research techniques, internal and external publications and the news media.

PRE-REQ: None


MACO 350 – Web Design for Mass Communication

Explores the fundamentals of design for the Web, working with online content management systems and the computer-based tools used for Web design. The course integrates elements of design with specialized software packages.

PRE-REQ: None


MACO 355 – History and Principles of Mass Communication

The development in the United States of newspapers, magazines, radio, television, advertising and public relations; ethical principles of American journalism.

PRE-REQ: None


MACO 361 – Television Production

Basic procedures for coordinating cameras, microphones, sets, lights and videotapes.

PRE-REQ: None


MACO 362 – Broadcast Media Workshop

Practical experience in electronic newsgathering and production techniques.

PRE-REQ: None


MACO 370 – Law and Ethics of Mass Communication

Legal and ethical concerns affecting publishing, advertising, broadcasting and public relations.

PRE-REQ: None


MACO 380 – Advertising Copy and Layout

Advertising fundamentals, copy, layout and production.

PRE-REQ: MACO 230 or 322


MACO 390 – Internship

Mass Communication major and junior/senior standing. Students intern in a news, public relations or advertising capacity. Must be approved by the department head before registration. S or U is assigned upon completion.

PRE-REQ: Senior Standing & department head approval


MACO 397/398/399 – Independent Study

Study or project coordinated by instructor in conference with student. One, two, or all three courses may be taken. Must be approved by the adviser before registration. Can be repeated for credit.

PRE-REQ: Adviser approval before registration


MACO 40l – Broadcast Journalism

Theory, research, concepts, skills and tools basic to radio and television journalism, including news department operation and news program production

PRE-REQ: MACO 361/271


MACO 402 – Broadcast Journalism Workshop

Practical experience in radio and television news writing, videotape news story production, and television news graphics production.

PRE-REQ: Credit for or registration in MACO 401


MACO 430 – Public Relations Practice and Case Studies

Theory, research, concepts, case studies, and the execution of regular and special projects.

PRE-REQ: MACO 252, 230/322 & 330


MACO 440 – Public Relations Campaigns

Planning, researching, developing, executing, analyzing, and evaluating public relations campaigns.

PRE-REQ: MACO 430


MACO 451 – Feature Writing

Writing feature and special articles for newspapers and magazines.

PRE-REQ: MACO 252 or 271


MACO 452 – Women and Minorities in the Media

Representation and presentation of women and minorities in the mass media.

PRE-REQ: Junior Standing


MACO 453 – Media Research

Mass communication research methods, including focus groups, surveys, content analysis, statistics, copy testing, audience research, computer application and evaluation.

PRE-REQ: MACO 101


MACO 455 – Public Affairs Reporting

Practical application in researching, news gathering and news writing principles with emphasis on public affairs reporting.

PRE-REQ: MACO 252 or 271


MACO 480 – Advertising Concepts and Strategies

Theory, research and analysis of campaigns and media outlets; the execution of regular and special projects.

PRE-REQ: MACO 380


MACO 490 – Digital Media Convergence (capstone)

Theoretical and practical instruction incorporating audio, video, and graphics in a multimedia environment.

PRE-REQ: Final semester


MACO 499 – Seminar in Contemporary Mass Communication

Discussions on various aspects of mass communication. May be repeated for credit if content differs.

PRE-REQ: None