MACO 101 – Survey of Mass Communication
Print, broadcast, advertising and public relations and their roles in American society; the concept of freedom of the press; the relationship of press and government and of the press and the public; theory, criticisms, problems and ethical concerns of the media.
MACO 230 – Visual Communication
Familarize students with processes for conveying meaning through the use of images and in
conjuntion with text.
MACO 251 – News Writing
Researching and writing news, with emphasis on accuracy, brevity, clarity.
PRE-REQ: Freshman English
MACO 252 – Reporting
Advanced newsgathering, news writing and interviewing techniques.
PRE-REQ: MACO 251
MACO 261 – Photojournalism
Camera techniques and picture editing for publication.
MACO 271 – Broadcast News Writing
Lecture and practice in researching, gathering and writing broadcast news.
PRE-REQ: MACO 251
MACO 317 – Public Relations Writing
Fundamentals of public relations writing including news releases, internal communications, and persuasive writing.
PRE-REQ: MACO 251, 252 & SPCH 101
MACO 321 – Information Technologies for Mass Communication
Information gathering and production technologies for new media with emphasis on theoretical underpinnings. Software technologies including social media, desktop publishing, photojournalism, web development and video production and their application in mass communication strategies. Meets computer literacy requirement.
MACO 322 – Publication Design for Mass Communication
Emphasis on desktop publishing. Production of publications with a personal computer and laser printer using word processing, media graphics, spreadsheets and interactive page layout.
MACO 326 – News Editing
Fundamentals of editing for newspapers and related publications; layout; copy reading and headline writing.
PRE-REQ: MACO 252 & 230 or 322
MACO 330 – Public Relations
Effective use of promotion, publicity, advertising, research techniques, internal and external publications and the news media.
MACO 350 – Web Design for Mass Communication
Explores the fundamentals of design for the Web, working with online content management systems and the computer-based tools used for Web design. The course integrates elements of design with specialized software packages.
MACO 355 – History and Principles of Mass Communication
The development in the United States of newspapers, magazines, radio, television, advertising and public relations; ethical principles of American journalism.
MACO 361 – Television Production
Basic procedures for coordinating cameras, microphones, sets, lights and videotapes.
MACO 362 – Broadcast Media Workshop
Practical experience in electronic newsgathering and production techniques.
MACO 370 – Law and Ethics of Mass Communication
Legal and ethical concerns affecting publishing, advertising, broadcasting and public relations.
MACO 380 – Advertising Copy and Layout
Advertising fundamentals, copy, layout and production.
PRE-REQ: MACO 230 or 322
MACO 390 – Internship
Mass Communication major and junior/senior standing. Students intern in a news, public relations or advertising capacity. Must be approved by the department head before registration. S or U is assigned upon completion.
PRE-REQ: Senior Standing & department head approval
MACO 397/398/399 – Independent Study
Study or project coordinated by instructor in conference with student. One, two, or all three courses may be taken. Must be approved by the adviser before registration. Can be repeated for credit.
PRE-REQ: Adviser approval before registration
MACO 40l – Broadcast Journalism
Theory, research, concepts, skills and tools basic to radio and television journalism, including news department operation and news program production
PRE-REQ: MACO 361/271
MACO 402 – Broadcast Journalism Workshop
Practical experience in radio and television news writing, videotape news story production, and television news graphics production.
PRE-REQ: Credit for or registration in MACO 401
MACO 430 – Public Relations Practice and Case Studies
Theory, research, concepts, case studies, and the execution of regular and special projects.
PRE-REQ: MACO 252, 230/322 & 330
MACO 440 – Public Relations Campaigns
Planning, researching, developing, executing, analyzing, and evaluating public relations campaigns.
PRE-REQ: MACO 430
MACO 451 – Feature Writing
Writing feature and special articles for newspapers and magazines.
PRE-REQ: MACO 252 or 271
MACO 452 – Women and Minorities in the Media
Representation and presentation of women and minorities in the mass media.
PRE-REQ: Junior Standing
MACO 453 – Media Research
Mass communication research methods, including focus groups, surveys, content analysis, statistics, copy testing, audience research, computer application and evaluation.
PRE-REQ: MACO 101
MACO 455 – Public Affairs Reporting
Practical application in researching, news gathering and news writing principles with emphasis on public affairs reporting.
PRE-REQ: MACO 252 or 271
MACO 480 – Advertising Concepts and Strategies
Theory, research and analysis of campaigns and media outlets; the execution of regular and special projects.
PRE-REQ: MACO 380
MACO 490 – Digital Media Convergence (capstone)
Theoretical and practical instruction incorporating audio, video, and graphics in a multimedia environment.
PRE-REQ: Final semester
MACO 499 – Seminar in Contemporary Mass Communication
Discussions on various aspects of mass communication. May be repeated for credit if content differs.