{"id":3618,"date":"2024-02-03T17:20:07","date_gmt":"2024-02-03T17:20:07","guid":{"rendered":"https:\/\/www.nicholls.edu\/maco\/?p=3618"},"modified":"2024-02-21T17:27:28","modified_gmt":"2024-02-21T17:27:28","slug":"digital-content-specialist","status":"publish","type":"post","link":"https:\/\/www.nicholls.edu\/maco\/2024\/02\/03\/digital-content-specialist\/","title":{"rendered":"Digital Content Specialist"},"content":{"rendered":"\t\t
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University of Louisiana Lafayette | Lafayette<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Position Title<\/strong>: Digital Content Specialist<\/p>

Department<\/strong>: 2032|Distance Learning<\/p>

Responsibilities<\/strong>:<\/p>

Reporting to the Assistant Director for Marketing and Communications within the Office of Distance Learning, the Digital Content Specialist will write and edit accurate, accessible, and customer-focused messages for all Office of Distance Learning units while coordinating with appropriate stakeholders, including academic departments and central Office of Communications and Marketing staff.<\/p>

The Digital Content Specialist will:<\/p>

  • Write and edit a variety of targeted messages for prospective students, current students, faculty, staff, administrators, and the community. These communications include, but are not limited to: news releases, web content, features, blog posts, recruitment material, reports, presentations, ad copy, and other special projects. \u00a0<\/li>
  • Create compelling content for websites, social media platforms and marketing campaigns designed to capture student interest and influence enrollment while adhering to University brand standards and website style guidelines. \u00a0<\/li>
  • Develop content to highlight quality online teaching practices and promote digital learning tools. \u00a0<\/li>
  • Ensure web content is up-to-date, accessible, and optimized to meet marketing goals. \u00a0<\/li>
  • Support the assessment, cataloguing, and organization of website content. \u00a0<\/li>
  • Craft robust recruitment-focused email marketing campaigns and schedule delivery through the University’s customer relationship management system and other systems. \u00a0<\/li>
  • Contribute to the Office of Distance Learning’s communications calendar. \u00a0<\/li>
  • Conduct keyword research and create search engine optimization plans. \u00a0<\/li>
  • Analyze target audiences & competitive behavior across digital landscapes. \u00a0<\/li>
  • Establish and analyze metrics and key performance indicators to determine effectiveness and viability of communication strategies and tactics. \u00a0<\/li>
  • Report and website traffic statistics and make recommendations for optimizing web presence on a quarterly basis. \u00a0<\/li>
  • Perform related duties as necessary to support the UL Lafayette Office of Distance Learning mission, goals, and objectives. \u00a0<\/li><\/ul>

    Qualifications:<\/strong><\/p>

    Required Qualifications:<\/strong>
    A bachelor’s degree in journalism, English, marketing, communications, or a closely related field is required. \u00a0

    Preferred Qualifications:<\/strong><\/p>

    Must be an exceptional writer with: \u00a0<\/p>

    • Experience in content development for Web and other digital media. \u00a0<\/li>
    • Experience using Drupal or similar web content management system. \u00a0<\/li>
    • Demonstrated knowledge of online content strategy, usability and accessibility principles, and SEO approaches. \u00a0<\/li>
    • Experience with Google Analytics, Google Search Console, and other SEO analytics tools.<\/li>
    • Strong research, writing, editing, and proofreading abilities with expert level attention to detail. \u00a0<\/li>
    • Demonstrable skills in persuasive communication with the ability to incorporate a diversity of backgrounds, cultures, talents, and experiences when developing content for different audiences. \u00a0<\/li>
    • Proficient in the usage of email marketing and desktop publishing software. \u00a0<\/li>
    • Ability to work independently and present creative ideas within an interdependent team. \u00a0<\/li>
    • Fast, flexible, cooperative work style.<\/li>
    • Ability to meet strict deadlines. \u00a0<\/li>
    • Familiarity with accessibility standards and testing as well as cross-browser testing. \u00a0<\/li>
    • Ability to operate within customer relationship management systems and other databases. \u00a0<\/li><\/ul>

      Application Requirements<\/strong><\/p>

      • Cover letter<\/li>
      • Resume<\/li>
      • Three references (include names and contact)<\/li>
      • Digital portfolio or relevant work<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

        University of Louisiana Lafayette | Lafayette View Full Listing Position Title: Digital Content Specialist Department: 2032|Distance Learning Responsibilities: Reporting to the Assistant Director for Marketing and Communications within the Office of Distance Learning, the Digital Content Specialist will write and edit accurate, accessible, and customer-focused messages for all Office of Distance Learning units while coordinating […]<\/p>\n","protected":false},"author":33,"featured_media":3619,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[36,64],"tags":[],"class_list":["post-3618","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-jobs","category-lafayette"],"yoast_head":"\nDigital Content Specialist - 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