{"id":4001,"date":"2025-05-06T21:45:27","date_gmt":"2025-05-06T21:45:27","guid":{"rendered":"https:\/\/www.nicholls.edu\/maco\/?p=4001"},"modified":"2025-05-08T21:48:45","modified_gmt":"2025-05-08T21:48:45","slug":"marketing-manager-5","status":"publish","type":"post","link":"https:\/\/www.nicholls.edu\/maco\/2025\/05\/06\/marketing-manager-5\/","title":{"rendered":"Marketing Manager"},"content":{"rendered":"\t\t
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River Parishes Tourist Commission | La Place<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tApply<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The Marketing Manager reports to the Executive Director.<\/p>

\u00a0<\/p>

The Marketing Manager is responsible for planning, coordinating, and executing marketing initiatives that promote Louisiana\u2019s River Parishes as a premier travel destination. This role ensures brand consistency, manages digital and traditional marketing efforts, and fosters strategic partnerships to tourism growth and engagement.<\/p>

Essential Duties and Responsibilities<\/strong><\/b><\/p>

The\u00a0duties and responsibilities listed are intended to outline the general scope of the role. They are not intended to be a complete list of all duties, responsibilities, and\/or skills required. Additional duties may be assigned as needed.<\/p>

\u00a0<\/p>

Marketing Strategy & Brand Management<\/strong><\/b><\/p>

\u00a0<\/strong><\/b><\/p>

  • \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Assist in developing and implementing marketing plans aligned with organizational goals and budget.<\/li>
  • \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Manage the execution of marketing campaigns and ensure brand consistency across all materials and platforms.<\/li>
  • \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Support brand positioning efforts for Louisiana\u2019s River Parishes and sub-brands (e.g., Bonfire Country, Andouille Trail).<\/li>
  • \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Coordinate with internal teams and external partners to execute marketing initiatives and campaign elements.<\/li>
  • \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Conduct basic market research and gather insights to help inform campaign direction and audience targeting.<\/li><\/ul>

    \u00a0Digital Marketing & Content Management<\/strong><\/b><\/p>

    \u00a0<\/strong><\/b><\/p>

    • \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Manage website content, SEO\/SEM strategies, and web performance analytics.<\/li>
    • \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Lead social media strategy, including content development, scheduling, engagement, and influencer coordination.<\/li>
    • \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Create and curate engaging content across platforms, including blogs, photography, video, and newsletters.<\/li>
    • \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Maintain a well-organized digital asset library and ensure all content aligns with brand standards.<\/li>
    • \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Support digital advertising efforts and track performance metrics.<\/li><\/ul>

      \u00a0Design & Creative Coordination<\/strong><\/b><\/p>

      \u00a0<\/strong><\/b><\/p>

      • \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0Develop and manage comprehensive marketing strategies to promote the River Parishes.<\/li>
      • \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0Design or supervise the production of promotional materials, signage, and branded assets.<\/li>
      • \u00a0 \u00a0 \u00a0Ensure all creative outputs meet brand standards and support marketing goals.<\/li>
      • Coordinate marketing initiatives across print, digital, social, and outdoor media.<\/li>
      • Conduct market research and audience analysis to guide decision-making.<\/li>
      • \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0Manage content creation, including newsletters, brochures, and promotional assets.<\/li><\/ul>

        \u00a0<\/p>

        Partnerships & Public Relations<\/strong><\/b><\/p>

        \u00a0<\/strong><\/b><\/p>

        • Collaborate with tourism partners, local businesses, CVBs, and statewide tourism entities.<\/li>
        • Represent the organization at tourism events, trade shows, and collaborative marketing efforts.<\/li>
        • Support public relations activities including press releases, media outreach, and hosted visits.<\/li><\/ul>

          \u00a0<\/p>

          Project Coordination & Vendor Collaboration<\/strong><\/b><\/p>

          \u00a0<\/strong><\/b><\/p>

          • Manage timelines, deliverables, and communication for marketing projects and campaigns.<\/li>
          • Track and report on marketing KPIs, adjusting strategies based on performance insights.<\/li>
          • Maintain and audit digital assets and content libraries.<\/li>
          • Stay current with marketing trends, tools, and tourism industry developments to bring fresh ideas forward and emerging technologies to guide innovation.<\/li><\/ul>

            Qualifications<\/strong><\/b><\/p>

            \u00a0<\/strong><\/b><\/p>

            Education & Experience<\/strong><\/b><\/p>

            \u00a0<\/strong><\/b><\/p>

            • \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0Bachelor\u2019s degree in marketing, communications, tourism, or a related field.<\/li>
            • \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a03+ years of experience in marketing, preferably in tourism, digital media, or destination promotion.<\/li>
            • \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0Experience managing campaigns, content, and cross-functional teams.<\/li><\/ul>

              \u00a0Skills & Requirements<\/strong><\/b><\/p>

              \u00a0<\/strong><\/b><\/p>

              • \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0Proficient in Microsoft Office Suite and digital marketing tools (Google Analytics, SEO\/SEM platforms, CMS, social scheduling tools).<\/li>
              • \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0Strong writing with high attention to detail, editing, and storytelling abilities.<\/li>
              • \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0Adobe Creative Suite is a plus<\/li>
              • \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0Excellent project management and organizational skills, adaptable, and able to manage multiple projects simultaneously with differing deadlines.<\/li>
              • \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0A team player with strong interpersonal and communication skills.<\/li>
              • \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0Able to work occasional evenings and weekends.<\/li>
              • \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0Valid driver\u2019s license and reliable transportation required.<\/li>
              • \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0Must be well-groomed and maintain a professional appearance.<\/li>
              • \u00a0 \u00a0 \u00a0Must be able to lift up to 25 pounds and transport equipment and materials for work tasks.<\/li><\/ul>

                Please submit your resume, cover letter, and samples of digital content, no later than 5:29 PM on May 23, 2025.<\/strong><\/b><\/p><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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                \n\t\t\t\t\t\t\n\t\t\t\t\t\t\tWednesday, March 12\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

                River Parishes Tourist Commission | La Place Apply The Marketing Manager reports to the Executive Director. \u00a0 The Marketing Manager is responsible for planning, coordinating, and executing marketing initiatives that promote Louisiana\u2019s River Parishes as a premier travel destination. This role ensures brand consistency, manages digital and traditional marketing efforts, and fosters strategic partnerships to […]<\/p>\n","protected":false},"author":33,"featured_media":4002,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[36,78],"tags":[],"class_list":["post-4001","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-jobs","category-la-place"],"yoast_head":"\nMarketing Manager - Department of Mass Communication (MACO)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nicholls.edu\/maco\/2025\/05\/06\/marketing-manager-5\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Manager - Department of Mass Communication (MACO)\" \/>\n<meta property=\"og:description\" content=\"River Parishes Tourist Commission | La Place Apply The Marketing Manager reports to the Executive Director. \u00a0 The Marketing Manager is responsible for planning, coordinating, and executing marketing initiatives that promote Louisiana\u2019s River Parishes as a premier travel destination. 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