{"id":4038,"date":"2025-05-12T14:47:40","date_gmt":"2025-05-12T14:47:40","guid":{"rendered":"https:\/\/www.nicholls.edu\/maco\/?p=4038"},"modified":"2025-05-20T14:49:23","modified_gmt":"2025-05-20T14:49:23","slug":"marketing-manager-6","status":"publish","type":"post","link":"https:\/\/www.nicholls.edu\/maco\/2025\/05\/12\/marketing-manager-6\/","title":{"rendered":"Marketing Manager"},"content":{"rendered":"\t\t
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Louisiana SPCA | New Orleans<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Marketing Manager oversees and executes the Louisiana SPCA\u2019s marketing strategies to advance specific fundraising, programs\/services and initiatives. The Marketing Manager is responsible for shaping campaigns, creating the campaign collateral, and driving the execution of the campaigns across all platforms.\u00a0<\/p>\n

The Marketing Manager\u2019s success leads to:<\/p>\n

1. Stronger Revenue and Donor Growth – Effective marketing supports fundraising campaigns, helping the Development team reach or exceed donation goals.<\/p>\n

2. Organizational Clarity and Alignment – Programs, events, and initiatives are promoted strategically and cohesively, making them more successful.<\/p>\n

3. Data Driven Decision-Making – Actionable data on audience behavior, campaign performance, and ROI informs decisions.<\/p>\n

4. Reliable Growth – Marketing becomes a reliable driver of year-over-year growth.<\/p>\n

Position Summary<\/strong><\/p>\n

The Marketing Manager will lead the development and execution of marketing strategies to attract the resources needed to deliver on the LASPCA\u2019s mission. This role is ideal for a strategic thinker and creative storyteller who excels in content development, branding, and campaign planning.<\/p>\n

Key Responsibilities<\/strong><\/p>\n

Marketing Strategy & Planning<\/strong><\/p>\n

\u00b7 Develop and implement annual marketing plans aligned with organizational goals.<\/p>\n

\u00b7 Identify target audiences and tailor campaigns to attract new and engage current donors, volunteers, adopters, clinic clients and the broader community.<\/p>\n

\u00b7 SEO Strategy<\/p>\n

Brand Management<\/strong><\/p>\n

\u00b7 Maintain and evolve the organization\u2019s visual and narrative brand across all materials.<\/p>\n

\u00b7 Ensure brand consistency and quality in all internal and external materials and campaigns.\u00a0<\/p>\n

\u00b7 look for new integrations, design pages, and when needed redesign (whether in-house or outsourced)<\/p>\n

Campaign Development<\/strong><\/p>\n

\u00b7 Plan, execute and manage marketing campaigns that support fundraising efforts (including direct mail), adoptions and clinic and other campaigns as to meet the acquisition and financial goals.<\/p>\n

\u00b7 Collaborate with internal teams to promote programs and organizational milestones.<\/p>\n

Content Creation<\/strong><\/p>\n

\u00b7 Oversee creation of compelling content, including stories, videos, blog posts, and graphics that showcase our impact.<\/p>\n

\u00b7 Work with photographers, videographers and outside vendors to produce high quality marketing materials.<\/p>\n

Cross-Department Collaboration<\/strong><\/p>\n

\u00b7 Partner with development, volunteer, and program teams to align marketing materials with department needs.<\/p>\n

\u00b7 Support the creation of print and digital collateral, including brochures, flyers, reports, and newsletters.<\/p>\n

Budget Management and Performance Tracking<\/strong><\/p>\n

\u00b7 Manage the approved marketing budget, ensuring responsible and effective use of resources.<\/p>\n

\u00b7 Track expenditures and provide regular budget updates to leadership.<\/p>\n

\u00b7 Establish and monitor key marketing metrics to evaluate campaign effectiveness and inform strategy.<\/p>\n

\u00b7 Prepare regular reports on marketing outcomes, trends, and return on investment.\u00a0<\/p>\n<\/div>\n

Requirements<\/div>\n
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\u00a0 \u00a0<\/p>\n

Education and\/or Experience<\/strong><\/p>\n

\u00b7 BA\/BS Degree in communications, marketing, or related field preferred\u00a0<\/p>\n

\u00b7 5 years of experience in communications, marketing, or related field with 3+ yrs experience in managing a team of employees\u00a0<\/p>\n

\u00b7 1-3 years of experience in non-profit industry<\/p>\n

Minimum Qualifications, Skills and Knowledge<\/strong><\/p>\n

\u00b7 Attention to detail and accuracy with demonstrated ability to communicate key messages clearly and concisely to target audiences.\u00a0<\/p>\n

\u00b7 Strong interpersonal, communication, and organizational skills working across multiple departments and a range of external partners. \u00a0<\/p>\n

\u00b7 General understanding of systemic economic and social issues that affect underserved populations and commitment to serve the community.<\/p>\n

\u00b7 Ability to make strategic decisions backed by performed data analysis.<\/p>\n

\u00b7 Ability to work with a high level of independence and take initiative to solve problems, craft solutions, and build more efficient systems.\u00a0<\/p>\n

\u00b7 Demonstrate emotional intelligence and resolve conflicts for external audience.\u00a0<\/p>\n

\u00b7 Must provide a portfolio, electronically preferred.<\/p>\n

Physical Requirements:<\/strong><\/p>\n

\u00b7 Must be able to lift at least 50 pounds; push and pull heavy objects; bend, twist, reach; perform strenuous physical activities including frequent walking and running, standing, bending, and stooping.\u00a0<\/p>\n

\u00b7 Should not be allergic to animals or nuts; must be able to work around all animals and nut products.<\/p>\n

\u00b7 Must be able to work with industrial strength cleaners and disinfectants.<\/p>\n

Working Conditions:<\/strong><\/p>\n

\u00b7 Works in areas with high noise levels\u00a0<\/p>\n

\u00b7 Potentially subject to animal bites and scratches<\/p>\n

Benefits include but not limited to:<\/strong><\/p>\n

\u00b7 Health Insurance, Life Insurance, 401K match<\/p>\n

\u00b7 Qualification and assistance for Public Service Loan Forgiveness<\/p>\n

\u00b7 PTO and paid holidays<\/p>\n<\/div>\n

Salary Description<\/div>\n
$55,000 – $65,000 DOE<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tWednesday, March 12\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Louisiana SPCA | New Orleans Apply Marketing Manager oversees and executes the Louisiana SPCA\u2019s marketing strategies to advance specific fundraising, programs\/services and initiatives. The Marketing Manager is responsible for shaping campaigns, creating the campaign collateral, and driving the execution of the campaigns across all platforms.\u00a0 The Marketing Manager\u2019s success leads to: 1. Stronger Revenue and […]<\/p>\n","protected":false},"author":33,"featured_media":4039,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[36,63],"tags":[],"class_list":["post-4038","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-jobs","category-new-orleans"],"yoast_head":"\nMarketing Manager - Department of Mass Communication (MACO)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nicholls.edu\/maco\/2025\/05\/12\/marketing-manager-6\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Manager - Department of Mass Communication (MACO)\" \/>\n<meta property=\"og:description\" content=\"Louisiana SPCA | New Orleans Apply Marketing Manager oversees and executes the Louisiana SPCA\u2019s marketing strategies to advance specific fundraising, programs\/services and initiatives. 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