MKTG 300. Marketing. 3-3-0. Prerequisite: Completion of 54 hours of non-developmental coursework. Marketing functions and the organizations that perform them; strategies for products, pricing, promotion, and distribution of goods and services; marketing roles within the firm; the economic system and society. [LCCN: CMKT 3003] (52.1401)
MKTG 320. Professional Selling. 3-3-0. Prerequisite: Completion of 54 hours of non-developmental coursework. Strategies for successful selling. Buyer behavior and communication theory as applied to the buyer-seller relationship. Emphasis on problem solving and relationship building through role-play exercises. [LCCN: CMKT 3203] (52.1401)
MKTG 350. Retailing. 3-3-0. Prerequisite: Completion of 54 hours of non-developmental coursework. Store organization, operation and management; the retail method of inventory; problems connected with retail buying and selling. [LCCN: CMKT 3103] (52.1401)
MKTG 360. Customer Behavior. 3-3-0. Prerequisite: C or better in MKTG 300. Analysis of consumer behavior patterns and motivation and their relationships to actions in the marketplace. (52.1401)
MKTG 420. Seminar in Advanced Professional Selling. 3-3-0. Prerequisite: C or better in MKTG 320 or permission of department head. Major account selling using consultative framework. Skill development through role-play and other interactive exercises. Examines such advanced topics as negotiation, sales-related technology, team selling, and account management. (52.1401)
MKTG 430. Digital and Social Media Marketing. 3-3-0. Prerequisite: C or better in MKTG 300. The application and adaptation of the core marketing concepts that extends to digital and social media marketing. (52.1401)
MKTG 435. Sport and Event Marketing. 3-3-0. Prerequisite: C or better in MKTG 300. The application and adaptation of the core marketing concepts, methods, and principles to the sport and entertainment industry and event planning. (52.1401)
MKTG 450. Advertising. 3-3-0. Prerequisite: C or better in MKTG 300. Advertising in its relation to society and its use in business, its professional requirements, and the activities necessary to create and present advertising. (52.1401)
MKTG 460. Marketing Internship. 3-0-10. Prerequisites: Marketing major, or Business Administration major with a Financial Services Marketing Concentration; senior standing, and completion of 9 hours of marketing. Field work in an area relevant to the student’s career goals in marketing. One internship may be counted toward degree. (52.0202)
MKTG 470. Services Marketing. 3-3-0. Prerequisite: C or better in MKTG 300. A study of the unique problems associated with the marketing of services and of alternative strategies to improve service marketing effectiveness. (52.1401)
MKTG 475. Global Marketing. 3-3-0. Prerequisite: C or better in MKTG 300. Problems and decisions facing managers of international marketing; exporting activities of the domestic firm as well as those firms which assemble, license, or produce in foreign markets. (52.1401)
MKTG 481. Sales Management. 3-3-0. Prerequisite: C or better in MKTG 300. The application of management principles and practices to the administration of a field sales force. Topics include: sales force organization, job descriptions and specifications, recruiting and selection, compensation, training, budgeting, controlling and motivation of salespeople. (52.1401)
MKTG 485. Marketing Research. 3-3-0. Prerequisites: C or better in QBA 283, BSAD 310 or ENGL 310, and 9 hours of MKTG. An investigation and analysis of currently developing marketing research tools and techniques and their application to emerging marketing problems. (52.1402)
MKTG 486. Current Issues in Marketing. 3-3-0. Prerequisite: C or better in MKTG 300. In depth treatment of special topics from the field of marketing. Content of the course varies with each offering. May be repeated for credit if content differs. (52.1401)
MKTG 490. Marketing Strategy. 3-3-0. Prerequisites: C or better in twelve hours of marketing and senior standing. An integrative course using cases to develop decision making abilities within the diverse fields of marketing. (52.1401)
MKTG 501. Marketing Analysis, Planning and Control. 3-3-0. Prerequisite: MKTG 300 or equivalent. A study of value creation for the firm, as well as external and internal constituents that drive business growth, through analyzing the market for opportunities to create competitive advantages while avoiding competitive and environmental threats. Special emphasis is placed on the marketing plan to achieve these advantages, including a results-oriented method for monitoring results and making adjustments. (52.1499)
