(required of all majors)

• MACO 101 – Survey of Mass Communication
• MACO 230 – Visual Communication
• MACO 251 – Writing for Mass Communication
• MACO 252 – News Reporting
• MACO 321 – Multimedia Storytelling for Mass Communication
• MACO 322 – Publication Design
• MACO 370 – Mass Communication Law and Ethics (FALL ONLY)
• MACO 390 – Internship
• MACO 490 – Digital Media Convergence (Capstone course) 

Journalism

• MACO 326 – News Editing (SPRING ONLY)
• MACO 362 – Broadcast Media Workshop (SPRING ONLY)
• MACO 401 – Broadcast Journalism
  OR
• MACO 451 – Features (FALL ONLY)
• MACO 455 – Public Affairs Reporting (SPRING ONLY)
• 9 hours of MACO Electives

Public Relations

• MACO 317 – Public Relations Writing (FALL ONLY)
• MACO 330 – Public Relations
• MACO 430 – Public Relations Practice and Case Studies (FALL ONLY)
• MACO 440 – Public Relations Campaigns (SPRING ONLY)
• 9 hours of MACO Electives

MACO 261 — Photojournalism
MACO 271 — Broadcast News Writing
MACO 340 — Audio in Media
MACO 350 — Web Design
MACO 355 — History of Mass Communication
MACO 380 — Advertising Copy and Layout
MACO 402 — Broadcast Journalism Workshop
MACO 452 — Women and Minorities in Media
MACO 453 — Media Research
MACO 471 — Communication Theory
MACO 481 — Environmental Journalism
MACO 485 — Environmental Communication

PR Majors
MACO 326 — News Editing
MACO 361 — Television Production
MACO 362 — Broadcast Media Workshop
MACO 401 — Broadcast Journalism
MACO 451 — Feature Writing
MACO 455 — Public Affairs Reporting

Journalism Majors
MACO 317 — PR Writing
MACO 330 — Public Relations
MACO 430 — Public Relations Practice & Case Studies
MACO 440 — Public Relations Campaigns

MACO 101 – Survey of Mass Communication
Print, broadcast, advertising and public relations and their roles in American society; the concept of freedom of the press; the relationship of press and government and of the press and the public; theory, criticisms, problems and ethical concerns of the media.
Semester Offered: Fall & Spring
PRE-REQ: None

MACO 230 – Visual Communication
Familarize students with processes for conveying meaning through the use of images and in
conjuntion with text.
PRE-REQ: None
Semester Offered: Fall & Spring

MACO 251 – News Writing
Researching and writing news, with emphasis on accuracy, brevity, clarity.
PRE-REQ: Freshman English
Semester Offered: Fall & Spring

MACO 252 – Reporting
Advanced newsgathering, news writing and interviewing techniques.
Semester Offered: Fall & Spring
PRE-REQ: MACO 251

MACO 261 – Photojournalism
Camera techniques and picture editing for publication.
PRE-REQ: None
Semester Offered: Spring

MACO 271 – Broadcast News Writing
Lecture and practice in researching, gathering and writing broadcast news.
PRE-REQ: MACO 251
Semester Offered: Periodically

MACO 317 – Public Relations Writing
Fundamentals of public relations writing including news releases, internal communications, and persuasive writing.
PRE-REQ: MACO 251, 252 & SPCH 101
Semester Offered: Fall

MACO 321 – Multimedia Storytelling for Mass Communication
Information gathering and production technologies for new media with emphasis on theoretical underpinnings. Software technologies including social media, desktop publishing, photojournalism, web development and video production and their application in mass communication strategies. Meets computer literacy requirement.
PRE-REQ: None
Semester Offered: Fall & Spring

MACO 322 – Publication Design for Mass Communication
Emphasis on desktop publishing. Production of publications with a personal computer and laser printer using word processing, media graphics, spreadsheets and interactive page layout.
PRE-REQ: None
Semester Offered: Fall

MACO 326 – News Editing
Fundamentals of editing for newspapers and related publications; layout; copy reading and headline writing.
PRE-REQ: MACO 252 & 230 or 322
Semester Offered: Spring

MACO 330 – Public Relations
Effective use of promotion, publicity, advertising, research techniques, internal and external publications and the news media.
PRE-REQ: None
Semester Offered: Fall & Spring

MACO 350 – Web Design for Mass Communication
Explores the fundamentals of design for the Web, working with online content management systems and the computer-based tools used for Web design. The course integrates elements of design with specialized software packages.
PRE-REQ: None
Semester Offered: Fall

MACO 355 – History and Principles of Mass Communication
The development in the United States of newspapers, magazines, radio, television, advertising and public relations; ethical principles of American journalism.
PRE-REQ: None
Semester Offered: Spring

MACO 361 – Television Production
Basic procedures for coordinating cameras, microphones, sets, lights and videotapes.
PRE-REQ: None
Semester Offered: Fall

MACO 362 – Broadcast Media Workshop
Practical experience in electronic newsgathering and production techniques.
PRE-REQ: None
Semester Offered: Spring

MACO 370 – Law and Ethics of Mass Communication
Legal and ethical concerns affecting publishing, advertising, broadcasting and public relations.
PRE-REQ: None
Semester Offered: Fall & Summer

MACO 380 – Advertising Copy and Layout
Advertising fundamentals, copy, layout and production.
PRE-REQ: MACO 230 or 322
Semester Offered: Periodically

MACO 390 – Internship
Mass Communication major and junior/senior standing. Students intern in a news, public relations or advertising capacity. Must be approved by the department head before registration. S or U is assigned upon completion.
PRE-REQ: Senior Standing & department head approval
Semester Offered: Spring, Summer, Fall

MACO 397/398/399 – Independent Study
Study or project coordinated by instructor in conference with student. One, two, or all three courses may be taken. Must be approved by the adviser before registration. Can be repeated for credit.
PRE-REQ: Adviser approval before registration
Semester Offered: Spring, Summer, Fall, Winter

MACO 40l – Broadcast Journalism
Theory, research, concepts, skills and tools basic to radio and television journalism, including news department operation and news program production
PRE-REQ: MACO 361/271
Semester Offered: Fall

MACO 402 – Broadcast Journalism Workshop
Practical experience in radio and television news writing, videotape news story production, and television news graphics production.
PRE-REQ: Credit for or registration in MACO 401
Semester Offered: Spring

MACO 430 – Public Relations Practice and Case Studies
Theory, research, concepts, case studies, and the execution of regular and special projects.
PRE-REQ: MACO 252, 230/322 & 330
Semester Offered: Fall

MACO 440 – Public Relations Campaigns
Planning, researching, developing, executing, analyzing, and evaluating public relations campaigns.
PRE-REQ: MACO 430
Semester Offered: Spring

MACO 451 – Feature Writing
Writing feature and special articles for newspapers and magazines.
PRE-REQ: MACO 252 or 271
Semester Offered: Fall

MACO 452 – Women and Minorities in the Media
Representation and presentation of women and minorities in the mass media.
PRE-REQ: Junior Standing
Semester Offered: Fall & Spring

MACO 453 – Media Research
Mass communication research methods, including focus groups, surveys, content analysis, statistics, copy testing, audience research, computer application and evaluation.
PRE-REQ: MACO 101
Semester Offered: Spring

MACO 455 – Public Affairs Reporting
Practical application in researching, news gathering and news writing principles with emphasis on public affairs reporting.
PRE-REQ: MACO 252 or 271
Semester Offered: Spring

MACO 471 – Communication Theory
Introduction to the development of significant communication theories, including basic concepts in social science research methodologies, the history of major theoretical models and prevailing theories and approaches. There will be intensive writing in this course.
PRE-REQ: C or better in ENGL 102 and Senior Standing
Semester Offered: Periodically

MACO 480 – Advertising Concepts and Strategies
Theory, research and analysis of campaigns and media outlets; the execution of regular and special projects.
PRE-REQ: MACO 380
Semester Offered: Periodically

MACO 485 – Environmental Communication
Researching, creating, and disseminating content on environmental issues; may include journalism, public relations, and other elements of science communication; includes the execution of regular and special projects.
PRE-REQ:  C or better in ENGL 102 and Senior Standing
Semester Offered: Periodically

MACO 490 – Digital Media Convergence (capstone)
Theoretical and practical instruction incorporating audio, video, and graphics in a multimedia environment.
PRE-REQ: Final semester
Semester Offered: Spring & Fall

MACO 499 – Seminar in Contemporary Mass Communication
Discussions on various aspects of mass communication. May be repeated for credit if content differs.
PRE-REQ: None
Semester Offered: Periodically