DEPARTMENT OF MANAGEMENT AND MARKETING

Office: 146 Powell Hall
Phone: 985-448-4175
Professors: Cashen, Chadwick (Head), Macik-Frey.
Associate Professor: Li.
Assistant Professors: C. Castille, Cogswell, Field, Ighoavodha, Valenti.
Instructors: Me. Boudreaux, Maught.

Management Program

The University awards the Bachelor of Science degree with a major in management to the student upon the successful completion of the management curriculum and the satisfaction of university and College of Business Administration requirements. The curriculum is designed to educate the student to perform managerial duties in the modern organization. The major pays special attention to the growth in the services sector, globalization of business environments, and the increased focus on societal and ethical concerns.

Management majors, if they choose, can concentrate in Human Resources or Maritime Management. Such specialized knowledge can create additional value not only for the graduates but also for firms that hire them.

The concentration in Human Resources provides students with specialized training in how to deal effectively with personnel in organizations. Students are introduced to the hiring process, compensation and benefits, legal issues in managing people, the influence of human behavior, motivation, leadership and other topics relevant to the field. The Human Resource concentration prepares students to succeed as general HR managers in a wide variety of organizations.

Management majors, if they choose, Management (no concentration) – provides students with a broad understanding of the management discipline. Management students are introduced to the functions of management– planning, organizing, leading, and controlling with an emphasis on the development of critical thinking, writing and decision-making skills. Graduates are trained to effectively and efficiently manage both profit and non-profit firms in the rapidly changing modern business environment. The major prepares students to work as supervisors and managers in a wide variety of both profit and non-profit organizations.

The concentration in Maritime Management provides students with specialized training to prepare graduates for entry and mid-level managerial positions in maritime and maritime related firms. Course topics include admiralty law, vessel types, accident prevention, shipbuilding, capital decision making, and other specialized topics in the field. Students are expected to complete an internship at a maritime related firm.

 Bachelor of Science Degree in Management – (MNGT)

  • Human Resources Concentration (MNGH)
  • Maritime Management Concentration (MNGM)
  • (CLR) Computer Literacy Requirement;
  • (GER) General Education Requirement;
  • (OCR) Oral Communication Requirement;
  • (UR) University Requirement

Suggested Course Sequence:

YEAR* COURSE NAME COURSE NUMBER REQUIREMENT CREDIT HRS
1 BSAD 101 3
1 ENGL 101 GER 3
1 ENGL 102 GER 3
1 Freshman Seminar Course UR 1
1 Humanities Elective GER 3
1 Humanities Elective GER 3
1 MATH 101 GER 3
1 MATH 106 GER 3
1 Natural Sciences Elective GER 3
1 OIS 200 CLR 2
1 SPCH 101 OCR 3
2 ACCT 205 3
2 ACCT 206 or 360 3
2 Fine Arts Elective GER 3
2 CIS 231 3
2 ECON 211 GER 3
2 ECON 212 GER 3
2 Humanities Elective GER 3
2 Natural Sciences Elective GER 3
2 Natural Sciences Elective GER 3
2 QBA 282 3
3 BSAD or ENGL 310 GER 3
3 ECON or      
FINC or        
Concentration Course
317 or 325
310     
3
3 FINC 302 3
3 MNGT 301 3
3 MNGT 367 3
3 MNGT Elective or Concentration Course 300-level or above 3
3 MKTG 300 3
3 MKTG Elective or Concentration Course 300-level or above 3
3 QBA 283 3
3 Social Sciences Elective 3
4 BSAD 221 3
4 BSAD 490 3
4 Business Elective or Concentration Course 300-level or above 3
4 Business Elective or Concentration Course  300-level or above 3
4 MNGT 368 3
4 MNGT 420 3
4 MNGT 470 3
4 MNGT Elective or Concentration Course 300-level or above 3
4 MNGT Elective or Concentration Course 300-level or above 3
4 MKTG Elective or Concentration Course 300-level or above 3
  TOTAL HOURS     120

*Recommend complete as Freshman (1), Sophomore (2), Junior (3), Senior (4)

Human Resources Concentration (MNGH)

Business Elective 300 or above (3)
ECON 325 (3)
MNGT 425 (3)
MNGT 440 (3)
MNGT 450 (3)
MNGT 475 (3)
Choose two from: MNGT 469, MNGT 486, MKTG 320, MKTG 420, PSET 301, PSET 302, PSYC 207, SATC Elective, SOCI 204, SOCI 404, SOCI 405 (6)

Maritime Management Concentration (MNGM)

BSAD 324 (3)
BSAD 325 (3)
ECON 330 (3)
MNGT 330 (3)
MNGT 440 (3)
MNGT 469 (3)
SATC 240 (3)
Choose one: ACCT 409 (3), BSAD 320 (3), ECON 322 (3), ECON 325 (3), FINC 328 (3), FINC 356 (3), FINC 403 (3), FINC 450 (3), MNGT 370 (3), MNGT 425 (3), MNGT 450 (5), MNGT 475 (3)

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MARKETING PROGRAM

The University awards the Bachelor of Science Degree with a major in Marketing to the student upon the successful completion of the Marketing curriculum and the satisfaction of university and College of Business Administration requirements. The curriculum is designed to develop knowledge and skills essential to creating and maintaining successful exchange relationships. Efforts are made to develop students’ appreciation not only for time-honored marketing institutions and functions but also for emerging practices within the profession.

The marketing profession is quite broad and offers graduates a rich variety of career options. Depending on career interests, marketing majors can choose to concentrate in Professional Sales.

Marketing (no concentration) – provides broad exposure to marketing’s essential concepts and functions while allowing students maximum flexibility to develop targeted knowledge in specialized areas through major elective coursework.

Advertising Concentration – prepares students for entry-level careers in the advertising and promotion industry. The curriculum is supported by courses in Mass Communications emphasizing the design component. Students will receive the necessary technical skills in industry standard graphics design software to compliment essential concepts and functions in marketing with emphasis in advertising and promotion.

Professional Sales Concentration – prepares students for entry-level sales positions and careers in sales management. The curriculum is supported by the state-of-the-art sales and interactive training laboratory (SITL). Students receive in-depth training in selling, negotiating, and sales management through role-play and other interactive exercises.

Bachelor of Science Degree in Marketing – (MKTG)

  • Advertising Concentration (MKTA)
  • Professional Sales Concentration (MKTS)
  • (CLR) Computer Literacy Requirement;
  • (GER) General Education Requirement;
  • (OCR) Oral Communication Requirement;
  • (UR) University Requirement

Suggested Course Sequence:

YEAR* COURSE NAME COURSE NUMBER REQUIREMENT CREDIT HRS
1 BSAD 101 3
1 ENGL 101 GER 3
1 ENGL 102 GER 3
1 Freshman Seminar Course UR 1
1 Humanities Elective or Concentration Course GER 3
1 Humanities Elective GER 3
1 MATH 101 GER 3
1 MATH 106 GER 3
1 Natural Sciences Elective GER 3
1 OIS 200 CLR 2
1 SPCH 101 OCR 3
2 ACCT 205 3
2 ACCT 206 or 306 3
2 Fine Arts Elective GER 3
2 CIS 231 3
2 ECON 211 GER 3
2 ECON 212 GER 3
2 Humanities Elective GER 3
2 Natural Sciences Elective GER 3
2 Natural Sciences Elective GER 3
2 QBA 282 3
3 BSAD or ENGL 310 GER 3
3 FINC 302 3
3 MNGT 301 3
3 MKTG 300 3
3 MKTG 360 3
3 PSYC or SOCI Elective 3
3 QBA 283 3
3 Business Elective or Concentration Course 300-level or above 3
3 Business Elective or Concentration Course 300-level or above 3
3 Business Elective or Concentration Course 300-level or above 3
4 BSAD 221 3
4 BSAD 490 3
4 MNGT 368 3
4 MKTG 470 3
4 MKTG 485 3
4 MKTG 490 3
4 MKTG Elective or Concentration Course 300-level or above 3
4 MKTG Elective or Concentration Course 300-level or above 3
4 MKTG Elective or Concentration Course 300-level or above 3
4 MKTG Elective or Concentration Course 300-level or above 3
  TOTAL HOURS     120

*Recommend complete as Freshman (1), Sophomore (2), Junior (3), Senior (4)

Advertising Concentration (MKTA)

MACO 101 (GER) (3)
MACO 230 (3)
MACO 322 (3)
MACO 380 (3)
MKTG 430 (3)
MKTG 450 (3)
Choose one: MKTG 320 (3), MKTG 350 (3), MKTG 435 (3), MKTG 460 (3), MKTG 475 (3) MKTG 481 (3), MKTG 486 (3)
Choose one: MACO 330 (3), MACO 350 (3), MACO 361 (3)

Professional Sales Concentration (MKTS)

Humanities Elective (GER) (3)
Business Elective 300 or above (3)
Business Elective 300 or above (3)
MKTG 320 (3)
MKTG 420 (3)
MKTG 481 (3)
Choose one: MKTG 350 (3), MKTG 430 (3), MKTG 435 (3), MKTG 450 (3) MKTG 460 (3), MKTG 475 (3), MKTG 486 (3)
Choose one not chosen above from: CIS 340 (3), FINC 328 (3), FINC 341 (3), FINC 356 (3), FINC 410 (3), FINC 450 (3), FINC 456 (3), MNGT 367 (3), MNGT 370 (3), MNGT 420 (3), MKTG 350 (3), MKTG 430 (3), MKTG 435 (3) MKTG 450 (3), MKTG 460 (3), MKTG 475 (3), MKTG 486 (3)

 

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