Today’s students will be the business leaders and entrepreneurs of tomorrow. As such, the marketing curriculum at Nicholls State University has been designed to prepare students to compete in a rapidly changing and more competitive marketplace.
The marketers of tomorrow will have to be versed in the application of technology, as well as the management service industries and international marketing activities. In addition, because of increasing competition from domestic and foreign firms, marketers of the future must be able to understand and communicate with the consumer.
Why study marketing?
- Marketing activities are used in many organizations. From 25 to 33 percent of all civilian workers in the United States perform marketing activities.
- Marketing activities are important to business and the economy. Marketing activities help produce the profits that are essential not only to the survival of individual businesses, but also to the health and ultimate survival of the economy.
- Marketing knowledge enhances consumer awareness. Marketing activities help us improve the quality of our lives. Studying marketing activities allows us to weigh costs, benefits and flaws more effectively.
- Marketing costs consume a sizable portion of buyers’ dollars. About one-half of a buyer’s dollar goes for marketing costs. Clearly, if marketing expenses consume that much of the dollar, you should know how this money is used.
The Nicholls College of Business offers two degrees in marketing.
Bachelor of Science in Marketing – no concentration. Learn to promote yourself as well as any company through the college’s marketing program. The curriculum allows students to learn basic marketing concepts and strategies for handling products, pricing, promotion and distribution. Marketing students can then specialize through electives in advertising, new product development or services marketing.
Bachelor of Science in Marketing – professional sales concentration. This option includes three specialized sales courses (Professional Sales, Sales Management and Advanced Professional Sales) in addition to other required and elective marketing courses. The Sales and Interactive Training Laboratory, which opened in fall 2003, is a key component of the college’s Professional Sales Initiative.
Students who are not majoring in Marketing can obtain a Minor in Marketing. The minor is designed to expose students to basic knowledge of marketing related topics, to allow students to pursue specific interests within the area of marketing and to prepare students to design marketing solutions to business problems. To obtain a minor in Marketing students must complete MKTG 300 and 15 additional hours of 300- or 400-level Marketing courses (at least 6 of which must be from 400-level Marketing courses and/or MNGT 455), for a total of 18 semester hours.
If you are interested in marketing course descriptions, click here for a link to the University’s undergraduate and graduate catalog. To return to marketing, use the back button on your browser.