Nicholls announces partnership with Bayou Lafourche Area Convention and Visitor’s Bureau

THIBODAUX, La. — Nicholls State University and the Bayou Lafourche Area Convention and Visitor’s Bureau have announced a partnership aimed at increasing tourism across the parish.

The agreement pairs Nicholls with the parish’s leading tourism authority to promote campus events and programs that draw significant people to the region such as Nicholls athletic competitions, freshman orientations, commencements and summer camps.

“Lafourche Parish is home to one of the most enjoyable and unique cultures in Louisiana, and Nicholls is proud to be a part of that,” Dr. Bruce Murphy, university president, said. “Our vision is to be the intellectual, economic and cultural heart of the Bayou Region, and thanks to our new partnership with the Bayou Lafourche Area Convention and Visitor’s Bureau, Nicholls looks forward to hosting even more events and programs that attract new faces to the region.”

The first of the bureau’s upcoming two headlining events is The Mardi Gras Invitational: Beads and Baseball on the Bayou. Held Feb. 23-26 at Didier Field, the six-team invitational will bring in players and fans from teams across Louisiana and New York.

The bureau will also sponsor the Welcome Reception for the Manning Passing Academy. Scheduled for June 22-25, the Manning Passing Academy annually brings more than 1,200 campers and their families from across the globe and has an estimated impact of more than $4.5 million on the local economy.

“A lot of our visitors and tourists come to Lafourche Parish because of Nicholls. That makes this a perfect partnership,” said Marguerite Knight, chairman of the bureau’s board of directors. “We’re really excited to get started with the Mardi Gras Invitational and to see our partnership grow.”

Nicholls generates an estimated $275 million annual economic impact, more than 3,000 direct jobs and more than 10,000 voters.

“Our research has shown that Nicholls plays an important role in the Lafourche Parish economy and to tourism,” said Timothy Bush, the bureau’s executive director. “Partnering with Nicholls allows us to work together to help bring visitors to our community and expand on our economic impact.


CONTACT: Jacob Batte, Media Relations and Publications Coordinator, 985.448.4141 or

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