Nicholls Professor Named Finalist in Innovative Marketing Competition

Faculty Staff Convocation Headshots 2019 (Misty Leigh McElroy/Nicholls State University) 1/16/19

THIBODAUX, La. — Nicholls State University Marketing Professor Dr. Laura Valenti was named one of three finalists for the 2019 Association of College Marketing Editors AxcessCapon Teaching Innovation Competition.

Dr. Valenti will present her submission, which details her Digital and Social Media Marketing class and teaching techniques in the class, on Thursday, March 14 at the ACME Conference in Houston in conjunction with the Federation of Business Disciplines Conference. A winner will be announced Friday, March 15. Finalists received a $250 prize, while the winner receives $500.

“I’m humbled and honored,” Dr. Valenti said. “I’m excited to share what I have been able to do at Nicholls with creating the class and the things that have made that class a success with other marketing educators so they can do the same.”

A Nicholls professor since 2010, Dr. Valenti has led the charge on social media marketing within the College of Business Administration. In 2018, Dr. Valenti led Nicholls’ first-ever Social Media Competition Team at the Ball State Center for Advancement of Digital Marketing and Analytics Fourth Annual Social Media Competition, where the team received the Most Creative award.


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