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Academics

 

The Mass Communication Department offers two degree programs and a minor in Mass Communication:

  • Journalism
  • Public Relations

 

COURSES


Core (required of all majors)
  • MACO 101 – Survey of Mass Communication
  • MACO 230 – Visual Communication
  • MACO 251 – Writing for Mass Communication
  • MACO 252 – News Reporting
  • MACO 321 – Information Technology for Mass Communication
  • MACO 355 – History and Principles of Mass Communication
  • MACO 370 – Mass Communication Law and Ethics
  • MACO 490 – Digital Media Convergence (Capstone course) 

 

Journalism
    • MACO 326 – News Editing
    • MACO 362 – Video Production
    • MACO 451 – Features
    • MACO 455 – Public Affairs Reporting
  •  12 hours of MACO Electives

 

Public Relations
    • MACO 317 – Public Relations Writing
    • MACO 330 – Public Relations
    • MACO 340 – Public Relations Practice and Case Studies
    • MACO 440 – Public Relations Campaigns
  • 12 hours of MACO Electives

 

Minor
    • MACO 101 – Survey of Mass Communication
    • MACO 251 – Writing for Mass Communication
    • MACO 370 – Mass Communication Law and Ethics
  • 9 hours of MACO Electives

 

All MACO majors must choose a minor outside of the major or choose from the following, approved general electives: Note: At least 12 hours must be at the 300-level or above
    • Any Biology, Chemistry, Computer Science, Criminal Justice, Economics, Finance, French, Geography, Government, History, Humanities, Math, Philosophy, Physical Science, Physics, Psychology, Sociology, Spanish or Speech
    •  Any Art or English course at the 200-level or above
    •  Any Fine Arts Course at the 300-level or above
    •  Nursing 307, 311, 352, 360
Preapproved Electives for Mass Communication Majors

Management

      • MNGT 301     Management of Organizational and Behavioral Processes
      • MNGT 305     Entrepreneurship
      • MNGT 367     Human Resources Management
      • MNGT 370     Human Relations and Interpersonal Skills
      • MNGT 420     Multinational Management
      • MNGT 470     Organizational Structure and Behavior

Marketing

      • MKTG 300     Marketing
      • MKTG 320     Professional Selling
      • MKTG 360     Customer Behavior
      • MKTG 450     Advertising
      • MKTG 470     Services Marketing
      • MKTG 480     New Product Development

Business Administration

      • BSAD 101       Introduction to American Business

Interdisciplinary Studies

      • IDST 201        Bayou Region Field Explorations

 Computer Science

      • CMPS 125      Introduction to Website Design
      • CMPS 250      Introduction to Web 2.0 Tools
      • CMPS 340      Intermediate Website Design
      • CMPS 470      Website Design Capstone

 

Find out more about the Mass Communication curriculum in the MACO Student Handbook.

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