MASS
COMMUNICATION

DEPARTMENT MENU

Welcome to the Department of Mass Communication

THE DEPARTMENT OF MASS COMMUNICATION offers a broad-based liberal arts education, and prepares students for careers in the communication industry and for life.

The faculty strives to help students develop professional skills and values needed for successful careers in mass-media-related fields, while acquiring a base of general knowledge and developing critical thinking skills.

Faculty members work to insure that skills courses reflect current industry standards. Students are strongly encouraged to set up internships and acquire professional experience in traditional course work through service-learning projects, practicums and projects involving media or public relations organizations.

DEPARTMENTS and DEGREE PROGRAMS

Core (required of all majors)

MACO 101 – Survey of Mass Communication
MACO 230 – Visual Communication
MACO 251 – Writing for Mass Communication
MACO 252 – News Reporting
MACO 321 – Information Technology for Mass Communication
MACO 355 – History and Principles of Mass Communication (SPRING ONLY)
MACO 370 – Mass Communication Law and Ethics (FALL ONLY)
MACO 390 – Internship
MACO 490 – Digital Media Convergence (Capstone course)  

Journalism

MACO 326 – News Editing (SPRING ONLY)
MACO 361 – Television Production (FALL ONLY)
MACO 451 – Features (FALL ONLY)
MACO 455 – Public Affairs Reporting (SPRING ONLY)
9 hours of MACO Electives

Public Relations

MACO 317 – Public Relations Writing (FALL ONLY)
MACO 330 – Public Relations
MACO 430 – Public Relations Practice and Case Studies (FALL ONLY)
MACO 440 – Public Relations Campaigns (SPRING ONLY)
9 hours of MACO Electives

Minor

MACO 101 – Survey of Mass Communication
MACO 251 – Writing for Mass Communication
MACO 370 – Mass Communication Law and Ethics
9 hours of MACO Electives 

All MACO majors must choose a minor outside of the major or choose from the following, approved general electives:

Note: At least 12 hours must be at the 300-level or above

  • Any Biology, Chemistry, Computer Science, Criminal Justice, Economics, Finance, French, Geography, Government, History, Humanities, Math, Philosophy, Physical Science, Physics, Psychology, Sociology, Spanish or Speech
  • Any Art or English course at the 200-level or above
  • Any Fine Arts Course at the 300-level or above
  • Nursing 307, 311, 352, 360

Preapproved Electives for Mass Communication Majors

Management
MNGT 301     Management of Organizational and Behavioral Processes
MNGT 305     Entrepreneurship
MNGT 367     Human Resources Management
MNGT 370     Human Relations and Interpersonal Skills
MNGT 420     Multinational Management
MNGT 470     Organizational Structure and Behavior

Marketing
MKTG 300     Marketing
MKTG 320     Professional Selling
MKTG 360     Customer Behavior
MKTG 450     Advertising
MKTG 470     Services Marketing
MKTG 480     New Product Development

Business Administration
BSAD 101       Introduction to American Business

Interdisciplinary Studies
IDST 201        Bayou Region Field Explorations

Computer Science
CMPS 125      Introduction to Website Design
CMPS 250      Introduction to Web 2.0 Tools
CMPS 340      Intermediate Website Design
CMPS 470      Website Design Capstone 

Find out more about the Mass Communication curriculum in the MACO Student Handbook.

FACULTY SPOTLIGHT

“I embrace the idea that students learn more from doing than from listening. Through the use of lively class discussion, real world projects and critical thinking activities, students in my classes learn more than what they can read in a textbook. Although the text is important, it is sometimes the impromptu class discussion that leads a student to greater understanding of real world problems and issues.”

Nicki Boudreaux

Instructor of Mass Communication
 

STUDENT PUBLICATIONS

NEWS & EVENTS

Fall 2019 Speech Forum Debater Try-Outs

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MACO Events

Speech Forum Spring 2019 Results

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MACO News

MACO Department aims to build convergence media center with help from “Give-N-Day” campaign

The MACO Department is aiming higher with this year’s annual “Give-N-Day” campaign with the goal of bringing campus media home and creating one of the …

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Spring 2018 Speech Forum

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Vote on Spring Speech Forum Topics

Anthem, gun laws, and President Trump among potential speech forum topics — Nicholls students will have the opportunity to vote on the topic to be …

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Speech Forum Nov. 8

Don’t miss our fall speech forum Wednesday, Nov. 8, where students will debate if university decision-making should include all relevant student organizations, including SGA.

Read More →

CAREERS

  • Writer and producer of documentaries for the History Channel, A & E, and the Discovery Channel
  • Senior producer with the promotions department of Fox 59 WXIN and WTTZ in Indianapolis
  • International broadcaster for the Voice of America in Washington, D.C.
  • Founder of Defining Image, which creates custom training programs, communication pieces, videotapes, writes training manuals, and produces commercials
  • Director of student media University of North Carolina at Charlotte
  • Producer, TV commercials for Cox Media in New Orleans Online and visual effects editor for the Storyville Post in New Orleans for such clients as the New Orleans Saints, Zatarain’s, Red Lobster, Louisiana Office of Tourism, and many other regional and national clients
  • Reporter/Photographer/Producer for Newstalk 10 for HTV
  • Senior reporter for WGNO Television in New Orleans
  • Talk show host for WGNO Television in New Orleans
  • News anchor for WGNO Television in New Orleans
  • Northshore Bureau Coordinator for WWL-TV in New Orleans, LA
  • Broadcast, PR and makeup for AMS Production Company in Dallas, TX
  • Director of Student Media and Publications at Tulane University
  • News anchor at HTV in Houma
  • Copy editor at the News & Record in Greensboro, N.C.
  • Copy editor for the Louisville Courier-Journal in Louisville, KY
  • Reporter for the Miami Herald
  • Page one editor of the Wall Street Journal
  • Communications Director for a Hispanic newspaper called Mundo Hispano
  • Creator and director of the www.dallasnews.com/punch button website (Dallas Morning News)
  • News editor in the Business and Features sections at The Times-Picayune and copy editor for the paper’s weekly edition of InsideOut
  • Reporter for the Houma Daily Courier
  • Design and layout for Louisiana Wildlife and Fisheries in Baton Rouge as a Publications Officer
  • Editing and layout of the Louisiana Conservationist magazine
  • Graphic designer for the Louisiana Department of Education
  • Public Information Officer for the Lafourche Parish Sheriff’s Office
  • Public Relations Coordinator for the Ritz-Carlton in Little Rock, AR
  • Executive director of the Louisiana Bar Association(LBA)
  • Communications Coordinator for Mothers Against Drunk Driving (MADD) in Baton Rouge
  • Public relations associate for Rafael Bermudez & Associates in Baton Rouge
  • Public relations manager for Willis-Knighton Health System in Shreveport
  • Director of Communications for the Houma Area Convention and Visitors Bureau
  • Assistant vice president for Institutional Advancement and director of development at Nicholls State University
  • Executive Director of Restore or Retreat at Nicholls State University
  • Public Information Specialist in the Office of University Relations at Nicholls State
  • Director of Promotions for Warner Bros Television
  • Marketing and Advertising Coordinator for the Army Community Service Center in Schweinfurt, Germany
  • Creative Supervisor for Creative Marketing Sales, Inc.
  • National Casino Marketing Coordinator for Harrah’s Casino in New Orleans, LA
  • Marketing Director at BOSS Industries
  • Director of Marketing for the Houma Area Convention and Visitors Bureau
  • Founder of KSM Advertising, L.L.C., a full service advertising agency that offers Television and Radio Production, Design, Media Placement, Marketing and Public Relations
  • Executive Director for Louisiana Oil Marketers and Convenience Store Association in Baton Rouge, LA
  • Marketing Coordinator for the Houma-Terrebonne Civic Center.
  • Director of Marketing for auxiliary services at Nicholls State
  • Novelist
  • Senior producer at Towers Production in Chicago
  • Human Resource Analyst for the Department of Corrections headquarters in Baton Rouge, LA
  • Financial planner for McMakin Financial, a subsidiary of Sanders, Morris, Harris Group (SMHG) in Houston, TX
  • Working with Averett College in admissions
  • Photographer’s assistant
  • Surplus lines insurance broker selling commercial property and casualty insurance to independent Louisiana & Mississippi agents
  • Executive Editor of HOUMA.COM
  • Grants Administrator for Houma Regional Arts
  • Dean of Students at LaSalle University in Kansas City
  • Motor Vehicle Compliance Analyst 4 for the OMV Mobile Customer Service Center
  • Instructor in the Department of Languages and Literature and Director of the Writing Across the Curriculum Center at Nicholls State University
  • Full-service eBay Trading Assistant and doing retail sales via the Web sites Amazon.com, half.com and his own dudestuff.com http://www.dudestuff
  • Regional manager of contracting and network development for Tenet Healthcare
  • Trainer and course writer for the Army’s tactical Internet system
  • Assistant professor of English at East Carolina University

ACCREDITATION

acejmc logo

The College of Education and Behavioral Sciences is fully accredited by the National Council for the Accreditation for Teacher Education. NCATE is the teaching profession’s organization to help establish high quality teacher, specialist and administrator preparation. Nicholls has held this accreditation since 1977.

2012 Cohort:The six-year graduation rate for the 2012 cohort of 14 was 21% for those who started and finished within the Unit, and 43% for those who started in MACO and finished in any degree at the University.*

*Note that this figure represents those students who enter Nicholls as MACO majors and graduate in any degree within six years. This represents a change from posted data for earlier cohorts, which represents those students who entered and graduated from the MACO program within six years. The Unit changed its computation method to those used at other institutions to determine graduation rates.

Retention:

  • In Fall 2013, the department had a 29% retention rate (the University rate was 64%).
  • In Fall 2014, the department had a 21% retention rate (the University rate was 50%).
  • In Fall 2015, the department had a 29% retention rate (the University rate was 50%).
  • In Fall 2016, the department had a 7% retention rate (the University rate was 21%).
  • In Fall 2017, the department had a 0% retention rate (the University rate was 7%).

Graduation:

  • 14% of the MACO 2012 cohort graduated within four years, while the University program average was 21%.
  • 21% of the MACO cohort graduated with in five years, while the University’s five-year program average was 43%.
  • 21% of the MACO cohort graduated within six years, while the University program average was 43%.

Graduation Numbers:

  • 2013: the department graduated 30 students.
  • 2014: the department graduated 26 students.
  • 2015: the department graduated 16 students.
  • 2016: the department graduated 15 students.
  • 2017: the department graduated 24 students.
  • Average: the department’s 5-year average is 22 graduates per year.

Mass Communication enrollment statistics*:

  • Fall 2018 | 134 majors
  • Spring 2018 | 117 majors
  • Fall 2017 | 113 majors
  • Spring 2017 | 121 majors
  • Fall 2016 | 116 majors
  • Spring 2016 | 108 majors
  • Fall 2015 | 118 majors
  • Spring 2015 | 106 majors
  • Fall 2014 | 121 majors
  • Spring 2014 | 136 majors
  • Fall 2013 | 134 majors
  • Spring 2013 | 157 majors
  • Fall 2012 | 154 majors

*Most current statistics as of 8/15/2019


 

2011 Cohort:The six-year graduation rate was 28% for those who started and finished within the Unit, and 50% for those who started in MACO and finished in any degree at the University.* The overall University graduation rate was 49%.

*Note that this figure represents those students who enter Nicholls as MACO majors and graduate in any degree within six years. This represents a change from posted data for earlier cohorts, which represents those students who entered and graduated from the MACO program within six years. The Unit changed its computation method to those used at other institutions to determine graduation rates.

Retention:

  • In Fall 2012, eighteen of those students still remained for a 67% retention rate (the University rate was 78%).
  • In Fall 2013, ten of those students still remained for a 56% retention rate (the University rate was 72%).
  • In Fall 2014, six of those students still remained for a 33% retention rate (the University rate was 56%).
  • In Fall 2015, one of those students still remained for a 6% retention rate (the University rate was 33%).
  • In Fall 2016, zero of those students still remained for a 0% retention rate (the University rate was 6%).

Graduation:

  • 22% of the MACO 2011 cohort graduated within four years, while the University program average was 33%.
  • 28% of the MACO cohort graduated with in five years, while the University’s five-year program average was 50%.
  • 28% of the MACO cohort graduated within six years, while the University program average was 50%.

 

2010 Cohort: Within six years, the graduation rate was 41% for the Unit and 47% for the University generally.*

*Note that this figure represents those students who enter Nicholls as MACO majors and graduate in any degree within six years. This represents a change from posted data for earlier cohorts, which represents those students who entered and graduated from the MACO program within six years. The Unit changed its computation method to those used at other institutions to determine graduation rates.

Retention:

  • In Fall 2011, fifteen of those students still remained for a 47% retention rate (the University rate was 45%).
  • In Fall 2012, ten of those students still remained for a 31% retention rate (the University rate was 28%).
  • In Fall 2013, eight of those students still remained for a 25% retention rate (the University rate was 22%).
  • In Fall 2014, two of those students still remained for a 6% retention rate (the University rate was 10%).
  • In Fall 2015, one of those students still remained for a 3% retention rate (the University rate was 1%).

Graduation:

  • 16% of the MACO 2010 cohort graduated within four years, while the University program average was 9%.
  • 22% of the MACO cohort graduated with in five years, while the University’s five-year program average was 17%.
  • 22% of the MACO cohort graduated within six years, while the University program average was 18%.

 

2009 Cohort: Within six years, our department graduates 38 percent of our majors compared to 21 percent for the remaining 39 degree programs at the University.

Retention:

  • In Fall 2009, eleven of those students remained for a 44% retention rate (the University rate was 42%).
  • In Fall 2010, nine of those students still remained for a 36% retention rate (the University rate was 27%).
  • In Fall 2011, eight of those students still remained for a 32% retention rate (the University rate was 21%).
  • In Fall 2012, four of those students still remained for a 16% retention rate (the University rate was 9%).
  • In Fall 2013, one of those students still remained for a 4% retention rate (the University rate was 2%).
  • In Fall 2014, two of those students still remained for a 5% retention rate (the University rate was 3%).

Graduation:

  • 23% of the MACO 2009 cohort graduated within four years, while the University program average was 10%.
  • 33% of the MACO cohort graduated with in five years, while the University’s five-year program average was 18%.
  • 38% of the MACO cohort graduated within six years, while the University program average was 21%.

 

2008 Cohort: Within six years, our department graduates 28 percent of our majors compared to 18 percent for the remaining 39 degree programs at the University.

Retention:

  • In Fall 2008, 25 first-time freshmen enrolled at Nicholls with the intention to major in Mass Communication.
  • In Fall 2009, eleven of those students remained for a 44% retention rate (the University rate was 42%).
  • In Fall 2010, nine of those students still remained for a 36% retention rate (the University rate was 24%).
  • In Fall 2011, eight of those students still remained for a 32% retention rate (the University rate was 10%).
  • In Fall 2012, four of those students still remained for a 16% retention rate (the University rate was 4%).
  • In Fall 2013, one of those students still remained for a 4% retention rate (the University rate was 2%).

Graduation:

  • 20% of the MACO 2008 cohort graduated within four years, while the University program average was 10%.
  • 28% of the MACO cohort graduated with in five years, while the University’s five-year program average was 16%.
  • 28% of the MACO cohort graduated within six years, while the University program average was 18%.

 

2007 Cohort: Within six years, our department graduates 17 percent of our majors compared to 17 percent for the remaining 39 degree programs at the University.

Retention:

  • In Fall 2007, 30 first-time freshmen enrolled at Nicholls with the intention to major in Mass Communication.
  • In Fall 2008, ten of those students remained in the program for a 33% retention rate (the rate for the remaining 39 degree programs at the University was 44%).
  • In Fall 2009, eight of those students remained for a 27% retention rate (the University rate was 30%).
  • In Fall 2010, eight of those students still remained for a 27% retention rate (the University rate was 24%).
  • In Fall 2011, four of those students still remained for a 13% retention rate (the University rate was 10%).
  • In Fall 2012, zero of those students still remained for a 0% retention rate (the University rate was 4%).

Graduation:

  • 10% of the MACO 2007 cohort graduated within four years, while the University program average was 12%.
  • 17% of the MACO cohort graduated with in five years, while the University’s five-year program average was 18%.
  • 17% of the MACO cohort graduated within six years, while the University program average was 19%.

 

2006 Cohort: Within six years, our department graduates 20 percent of our majors compared to 17 percent for the remaining 39 degree programs at the University.

Retention:

  • In Fall 2006 20 first-time freshmen enrolled at Nicholls with the intention to major in Mass Communication.
  • In Fall 2007, six of those students remained in the program for a 30% retention rate (the rate for the remaining 39 degree programs at the University was 45%).
  • In Fall 2008, five of those students remained for a 25% retention rate (the University rate was 29%).
  • In Fall 2009 those five students still remained for a 25% retention rate (the University rate was 23%).

Graduation:

  • 10% of the MACO 2006 cohort graduated within four years, while the University program average was 8%.
  • 15% of the MACO cohort graduated with in five years, equal to the University’s five-year program average.
  • 20% of the MACO cohort graduated within six years, while the University program average was 17%.

ALUMNI SPOTLIGHT

“I’m firmly convinced that, were it not for Nicholls, I would never have been able to afford to attend college and thus, ultimately, wouldn’t have been able to secure the college credentials that allowed me to move ahead in my career.”

KEN WELLS, ’71
Runner-up for the Pulitzer Prize in reporting in 1982 and has written five novels and three books of non-fiction. Currently he is with an investigative unit of Bloomberg News.

STUDENT ORGANIZATIONS

Public Relations Society of America

Radio Television Digital News Association

Society of Professional Journalists

Kappa Tau Alpha (Honorary)

ABOUT THE DEPARMENT

You’ll be in a department where everybody knows your name and doesn’t forget it.

The MACO department is truly a family, and we want you to be a part of it. The students look out for each other. The faculty have the students’ best interests at heart. And these relationships will last past graduation. We keep up with our graduates, and our faculty often serve as career mentors many years down the road. 

You’ll have fun both in and out of the classroom.

MACO students say that our department has some of the most fun faculty and best experiences you can get at Nicholls. Our classes encourage lively discussion and debate, our students have a blast with group projects, and our faculty have a camaraderie that can be matched by no other. You’ll often find MACO majors having fun in the hallways or the faculty playing a competitive game of Trivial Pursuit at lunchtime! 

You can travel with our student organizations.

Want to see the country? Well pack your bags because this department is on the move! Travel with our student organizations and student media to conferences in places like New York City, Miami, Dallas, Kansas City, Atlanta, Las Vegas and more. Not only do you get to visit new places, you get to meet new people and make unforgettable memories! 

Department advising will keep you on track both academically and professionally.

In the MACO department, faculty advisers are with you every step of the way. Not only do they help you manage your degree plan, they also help you find internships, academic assistance, scholarships and even that first job! 

You can get real-world experience with internships and student media.

We all know that employers want to hire people with a college degree AND experience. So start working on that resume! With two New York Times, Inc. affiliated newspapers within 15 miles of campus and the New Orleans market only an hour’s drive, you can get that experience you need! We can help you find internships with public relations agencies, local hospitals, print and broadcast outlets and more! And with a campus newspaper, yearbook, and radio station within the department, the opportunities are endless! 

You can express yourself creatively.

Want an opportunity to let that creative side grow? Then we’ve got lots of opportunities for you! From feature writing to advertising design. From public relations campaigns to television packages. From having your own show at KNSU (campus radio) to having an opinion column in The Nicholls Worth (campus newspaper), you can let those creative juices flow! 

It’s not just what you know, it’s who you know.

We know how important it is to network, network, network! You’ll have regular opportunities to meet and converse with professionals in broadcasting, print journalism and public relations. Through events featuring guest speakers, the annual media ethics panel, field trips and various alumni gatherings, you’ll have a long list of contacts when you graduate and look for that first job. 

You’ll work in state-of-the-art facilities.

As a MACO student, you’ll learn and work in our state-of-the-art computer lab where you’ll use Mac computers with all of the latest programs. The lab is also equipped with SMART technology for interactive learning. And the technology doesn’t stop there. The TV studio and the Student Publications program both have excellent technology for you to experience! 

You’ll have a variety of career options when you graduate.

The skills you’ll learn in any concentration can be cross-applied in fields such as editing, graphic design, political science, marketing, sales and technical writing. MACO students excel in writing and communication skills which are frequently cited by employers as critical skills for any job applicant. And if you are thinking about continuing your education, you’ll be happy to hear that many of our students have gone on to successfully complete graduate and law programs at universities across the country. 

You’ll be in the know about what’s happening on campus, locally and nationally.

Not only will you be learning about mass communication, you’ll have numerous opportunities to be a practicing journalist. Through your classes, student media and internship opportunities, and guest speaker programs, you’ll make connections with campus leaders, local business and community leaders, and numerous MACO alumni who have made a name for themselves on national and international levels.

1. Whom do I see for more information about Journalism or Public Relations?

You can see any of our faculty members who teach in the area of interest. Their contact information can be found on the faculty page. The faculty member’s area of teaching is listed along with phone numbers, email addresses and office locations. If a faculty member is unavailable, please contact our department’s administrative assistant Mrs. Marnya Forbes and she will be able to help you. She can be reached at 985-448-4586 or 102 Talbot Hall. 

2. What are the two areas of concentration in the Mass Communication degree?

Students majoring in Mass Communication can choose one of 2 specialties: Journalism or Public Relations.

3. What courses do I have to take to major in  Journalism or Public Relations?

Check out our degree programs for curriculum and course requirements.

4. Who is my advisor?

If you do not have an advisor yet, our department adminstrative assistant Mrs. Marnya Forbes will assign you one of our faculty members. She can be reached at 985-448-4586 or 102 Talbot Hall.

5. Are there scholarships available to students majoring in Mass Communication?

Yes. There are currrently 10 scholarships dedicated to Mass Communication majors. About $17,000 was awarded last year to Mass Communication majors from these scholarships. You can find out more about available scholarships at the scholarships page or our website. 

6. When are available scholarships posted?

Scholarship openings are announced after mid-term of every semester. You will hear it in your MACO classes, see flyers on bulletin boards, our social media accounts and a posting on our website.

7. Can I major in two areas of Mass Communication?

Yes. But see your advisor first for the pros and cons. 

8. Are Internships available?

Yes. Many of our juniors and seniors find internships that offer experience in their field before graduation. Some internships are already established and others are found by the students themselves.

You should be a junior or senior most of your concentration coursework completed before applying for an internship so you to have skills to impress the employer offering the internship.

You can get more details from your advisor and in the MACO Internship Handbook.

Public Relations

http://www.prssa.org/ – Public Relations Student Society of America
http://www.prsa.org/ – Public Relations Society of America
http://aboutpublicrelations.net/ – About Public Relations with Steven R. Van Hook

Broadcast Journalism

http://www.khake.com/page43.html – Broadcast Media and Journalism Career Guide
http://www.thebroadcaster.com/ – Broadcast Journalism Links
http://www.rtnda.org/ – The Radio-Television News Directors Association is the world’s largest professional organization devoted exclusively to electronic journalism. RTNDA represents local and network news executives in broadcasting, cable and other electronic media in more than 30 countries.
http://www.nab.org/ – National Association of Broadcasters

Print Journalism

http://www.spj.org/ – The Society of Professional Journalists is dedicated to the perpetuation of a free press as the cornerstone of our nation and our liberty.
http://www.journalism.org/ – Research, Resources and Ideas to Improve Journalism
http://www.poynter.org/ – Poynter Institute online

Mass Communication

http://www.aejmc.org/ – The Association for Education in Journalism and Mass Communication is a non-profit, educational association of journalism and mass communication faculty, administrators, students and media professionals
http://www.kappataualpha.org/ – Kappa Tau Alpha is a college honor society that recognizes academic excellence and promotes scholarship in journalism and mass communication.​

FOLLOW US!

Department of Mass Communication (MACO)

Office Location:
102 Talbot Hall
Mailing Address:
P.O. Box 2031
Thibodaux, LA 70310
Phone: 985.448.4586
Fax: 985.448.4577