Academics

The Mass Communication Department offers two degree programs and a minor in Mass Communication:

  • Journalism
  • Public Relations

 

COURSES


Core (required of all majors)
  • MACO 101 – Survey of Mass Communication
  • MACO 230 – Visual Communication
  • MACO 251 – Writing for Mass Communication
  • MACO 252 – News Reporting
  • MACO 321 – Information Technology for Mass Communication
  • MACO 355 – History and Principles of Mass Communication (SPRING ONLY)
  • MACO 370 – Mass Communication Law and Ethics (FALL ONLY)
  • MACO 490 – Digital Media Convergence (Capstone course) 

 

Journalism
  • MACO 326 – News Editing (SPRING ONLY)
  • MACO 361 – Television Production
  • MACO 451 – Features (SPRING ONLY)
  • MACO 455 – Public Affairs Reporting (FALL ONLY)
  •  12 hours of MACO Electives

 

Public Relations
  • MACO 317 – Public Relations Writing (SPRING ONLY)
  • MACO 330 – Public Relations
  • MACO 340 – Public Relations Practice and Case Studies (FALL ONLY)
  • MACO 440 – Public Relations Campaigns (SPRING ONLY)
  • 12 hours of MACO Electives

Minor
  • MACO 101 – Survey of Mass Communication
  • MACO 251 – Writing for Mass Communication
  • MACO 370 – Mass Communication Law and Ethics
  • 9 hours of MACO Electives

 


All MACO majors must choose a minor outside of the major or choose from the following, approved general electives: Note: At least 12 hours must be at the 300-level or above
  • Any Biology, Chemistry, Computer Science, Criminal Justice, Economics, Finance, French, Geography, Government, History, Humanities, Math, Philosophy, Physical Science, Physics, Psychology, Sociology, Spanish or Speech
  •  Any Art or English course at the 200-level or above
  •  Any Fine Arts Course at the 300-level or above
  •  Nursing 307, 311, 352, 360
Preapproved Electives for Mass Communication Majors

Management

  • MNGT 301     Management of Organizational and Behavioral Processes
  • MNGT 305     Entrepreneurship
  • MNGT 367     Human Resources Management
  • MNGT 370     Human Relations and Interpersonal Skills
  • MNGT 420     Multinational Management
  • MNGT 470     Organizational Structure and Behavior

Marketing

  • MKTG 300     Marketing
  • MKTG 320     Professional Selling
  • MKTG 360     Customer Behavior
  • MKTG 450     Advertising
  • MKTG 470     Services Marketing
  • MKTG 480     New Product Development

Business Administration

  • BSAD 101       Introduction to American Business

Interdisciplinary Studies

  • IDST 201        Bayou Region Field Explorations

 Computer Science

  • CMPS 125      Introduction to Website Design
  • CMPS 250      Introduction to Web 2.0 Tools
  • CMPS 340      Intermediate Website Design
  • CMPS 470      Website Design Capstone

 

Find out more about the Mass Communication curriculum in the MACO Student Handbook.