University of Louisiana Lafayette | Lafayette
Position Title: Digital Content Specialist
Department: 2032|Distance Learning
Responsibilities:
Reporting to the Assistant Director for Marketing and Communications within the Office of Distance Learning, the Digital Content Specialist will write and edit accurate, accessible, and customer-focused messages for all Office of Distance Learning units while coordinating with appropriate stakeholders, including academic departments and central Office of Communications and Marketing staff.
The Digital Content Specialist will:
- Write and edit a variety of targeted messages for prospective students, current students, faculty, staff, administrators, and the community. These communications include, but are not limited to: news releases, web content, features, blog posts, recruitment material, reports, presentations, ad copy, and other special projects.
- Create compelling content for websites, social media platforms and marketing campaigns designed to capture student interest and influence enrollment while adhering to University brand standards and website style guidelines.
- Develop content to highlight quality online teaching practices and promote digital learning tools.
- Ensure web content is up-to-date, accessible, and optimized to meet marketing goals.
- Support the assessment, cataloguing, and organization of website content.
- Craft robust recruitment-focused email marketing campaigns and schedule delivery through the University’s customer relationship management system and other systems.
- Contribute to the Office of Distance Learning’s communications calendar.
- Conduct keyword research and create search engine optimization plans.
- Analyze target audiences & competitive behavior across digital landscapes.
- Establish and analyze metrics and key performance indicators to determine effectiveness and viability of communication strategies and tactics.
- Report and website traffic statistics and make recommendations for optimizing web presence on a quarterly basis.
- Perform related duties as necessary to support the UL Lafayette Office of Distance Learning mission, goals, and objectives.
Qualifications:
Required Qualifications:
A bachelor’s degree in journalism, English, marketing, communications, or a closely related field is required.
Preferred Qualifications:
Must be an exceptional writer with:
- Experience in content development for Web and other digital media.
- Experience using Drupal or similar web content management system.
- Demonstrated knowledge of online content strategy, usability and accessibility principles, and SEO approaches.
- Experience with Google Analytics, Google Search Console, and other SEO analytics tools.
- Strong research, writing, editing, and proofreading abilities with expert level attention to detail.
- Demonstrable skills in persuasive communication with the ability to incorporate a diversity of backgrounds, cultures, talents, and experiences when developing content for different audiences.
- Proficient in the usage of email marketing and desktop publishing software.
- Ability to work independently and present creative ideas within an interdependent team.
- Fast, flexible, cooperative work style.
- Ability to meet strict deadlines.
- Familiarity with accessibility standards and testing as well as cross-browser testing.
- Ability to operate within customer relationship management systems and other databases.
Application Requirements
- Cover letter
- Resume
- Three references (include names and contact)
- Digital portfolio or relevant work
