BREC Recreation And Park Commission for the Parish of East Baton Rouge | Baton Rouge
General Summary: The Publicity Manager – Marketing is responsible for information and public relations on behalf of the Recreation and Park Commission for the Parish of East Baton Rouge (BREC). Publicity Manager is responsible for implementation of policies, procedures, strategies and techniques of community relations and internal and external communications. Related work as required.
Requirements and Job Specifications
Education Required: Graduation from an accredited 4 year college or university.
Preferred: Master’s degree from an accredited college or university.
Area of Study (major) Required: Mass communications, Marketing, Business administration (advertising) or any related field of study.
Preferred: Any related curriculum.
License(s) Required: Valid LA Drivers License
Years Relevant Work Experience: 3 years marketing experience; Web experience (editing). Equivalent combination of education and experience will be considered.
Preferred: 10 years related experience.
Knowledge, Skills, and Abilities:
- Knowledge of currently accepted concepts and practices of public relations and marketing
- Knowledge of the communities served by BREC
- Knowledge of local working media representation
- Knowledge of current and accepted management concepts and practices
- Excellent administrative and organizational skills
- Good math skills and ability to perform basic accounting/budgeting functions
- Strong interpersonal and communication skills
- Skill in the using a computer, and standard office software which includes MS Office, databases and presentation programs
- Ability to quickly learn BREC policies, procedures, and department programs
- Ability to communicate effectively both verbally and in writing
- Ability to maintain effective working relations with departmental staff, representatives of public and private interest groups, news media, the public and officials of other agencies
Functions and Duties
Essential Functions:
- Responsible for the creation and implementation of marketing plans
- Responsible for the updating and daily maintenance of the BREC website
- Maintains current list of upcoming events; provides to numerous media sources according to established schedule. Follows up with calls to press agents as a reminder
- Assists in writing, editing and reviewing stories, press releases and other information pertinent to BREC and/or its facilities
- Maintains clipping files and charts results of media appearances
- Provides public relations, communications advice and consultation to BREC facilities staff
- Encourages promotional efforts, edits employee or volunteer written articles and coordinates publications.
- Other duties as assigned
- Assists with Special Events as needed
