University of New Orleans | New Orleans
The University of New Orleans (UNO) is seeking an experienced professional to serve in our Strategic Communications Department as a Social Media Coordinator.
About Us
- Located on the southern shore of Lake Pontchartrain, only 15 minutes from the French Quarter, the University of New Orleans occupies a 195-acre campus in one of the finest residential areas of the city.
- Ranked Top 50 in the Nation for Social Mobility by U.S. News & World Report.
- The Brookings Institution ranked UNO third in the nation for providing equal access to higher education for students from all income levels.
- For years, UNO has appeared on U.S. News & World Report’s least debt list (schools whose graduates have the least amount of debt) among national universities.
UNO Welcomes Job Applicants from Diverse Backgrounds
Founded in 1958, the University of New Orleans was the first integrated university to open in the South. Given its history of educational access for all, UNO is committed to fostering diversity, equity, and inclusion – core values that inform all we do.
Job Summary
Within a highly collaborative environment, the Social Medial Coordinator will create, plan and execute a multichannel social media content strategy that enhances the University’s brand and reputation, drive engagement with alumni and supporters, and improve perceptions among prospective students and parents. The Social Media Coordinator will report to the Chief Communications Officer within Strategic Communications.
Job Duties
- Develop long-term and short-term strategic plans and goals for institutional social media in support hf the University brand, reputation management and mission.
- Day-to-day management of institutional social media accounts, including, but not limited to, Facebook, Twitter, LinkedIn, Instagram, and YouTube.
- Create and manage social media posting calendar based on short-term and long-term strategies.
- Build and maintain campus relationships, advise and perform social media training for faculty and staff members responsible for ancillary university social media channels.
- Monitor analytics to measure impact of social media programs; analyze, review and report on effectiveness of efforts in order to maximize results. Develop Key Performance Indicators (KPIs) dashboards and regularly report on insights shared on social media monitoring.
- Responsible for staying informed about trends, emerging tools and best practices in social media and advising marketing and communications team.
- Additional responsibilities include contributing written copy, graphics, photography, video, and other digital content in support of strategic communications efforts.
- Interview students, faculty, staff and alumni for content creation.
- Report on campus events for coverage on social media accounts, the university website and the university magazine.
- Organize, schedule and facilitate social media takeovers of the university’s social media accounts.
- Share crisis communication updates and engage in social listening on social media platforms as directed by the Chief Communications Officer.
- Additional duties as assigned.
Required Qualifications
- Bachelor’s degree required and at least one year of marketing/communications experience in a professional setting managing social media engagement.
- Strong project management and organizational skills.
- In-depth knowledge and understanding of social media channels and their audiences, and the ability to develop targeting messages on each channel to engage those audiences.
- Excellent oral communication, written communication and interpersonal skills.
- Ability to meet tight deadlines and respond appropriately to time-sensitive issues, particularly in instances when emergency communication is necessary.
- Ability to work both independently and as a member of a team.
- Strong proofreading skills and attention to accuracy and detail.
- Experience in digital design including motion graphics.
Desired Qualifications
- Experience in higher education or working in a complex organization.
- Knowledge of AP Style.
Salary
Commensurate with qualifications and experience.
Excellent Employee Benefits Package
We offer an outstanding work/life balance. Our employees enjoy 14 holidays per year and two weeks off around Christmas. We offer generous vacation and sick leave; affordable health, dental, and vision insurances; retirement plans; and more.
The University of New Orleans is an Affirmative Action and Equal Employment Opportunity employer.
The University of New Orleans participates in Louisiana’s State As a Model Employer plan and invites qualified individuals with disabilities to apply.
