Baton Rouge Area Chamber | Baton Rouge
Reports To: Senior Vice President of Marketing
Exempt/Non-Exempt: Non-Exempt
The Baton Rouge Area Chamber (BRAC) Director of Content & Digital Communications leads and executes the production, editing, and strategic alignment of all organizational communications, including digital and print materials, social media, media relations, and speeches.
Responsibilities
Social Media Management – 40%
- Develop and maintain annual content calendar for BRAC and Better in BTR social media accounts including Facebook, X, LinkedIn, Instagram and TikTok
- Design compelling images, graphics, and basic videos optimized for various social media platforms
- Collaborate with design team for more complex graphic creation
- Post content and images according to schedule
- Monitor social media communities and implement digital audits to develop, track, and report on KPIs and strategy recommendations
- Engage with partner accounts and posts on behalf of BRAC and Better in BTR as appropriate
- Maintain expertise in social media marketing techniques and economic development best practices and serves as resource for BRAC staff
Content Development & Management – 40%
- Develop and create a variety of engaging content formats including social media posts (text, image captions, short-form video scripts), website copy (landing pages, news articles, program descriptions), email marketing content (newsletters, announcements), speeches, and presentations
- Draft and/or edit news releases, event briefings, talking points, and assist the departments in filling out surveys, speech writing, editing copy, etc.
- Develop and maintain monthly communications calendar, managing email communications, press releases, report releases, etc.
- Conduct research and interviews as needed to gather information and develop accurate and informative content
- Serve as an editor for BRAC stakeholder communications as needed, providing guidance, content development, and proofing expertise
- Maintain and update website content regularly for BRAC and Better in BTR
Communications Management & Public Relations Duties – 10%
- Serve as organization’s media contact
- Manage organizational announcements and announcement events with companies, localities/REDOs, and governmental agencies, maintaining clear and regular communication with all stakeholders
- Manage and monitor press interviews with BRAC staff
- Monitor regional news articles and forward critical issue articles to BRAC management and other appropriate staff
Other Duties – 10%
- Support department activities as needed (e.g. staffing events)
- Manage content and assets, in conjunction with other marketing team members
Qualifications
- Bachelor’s degree in marketing, communications, public relations, or related field
- Minimum 3-5 years of marketing, communications, and/or public relations experience
- Exceptional written communication skills with a proven ability to produce clear, concise, and engaging content quickly for various digital platforms, including website copy, social media, and email marketing
- Demonstrated ability to adapt writing style to different audiences and platforms
- Considerable knowledge of general marketing, social media, collateral development, website management and communications techniques is key
- Basic understanding of economic development principles and state and local government programs
- Considerable and successful experience in developing and implementing effective communications strategies
- Excellent project management and deadline management skills
- Strong analytical skills for measuring and optimizing marketing effectiveness
- Ability to lift 30-40 lbs.
Mission and Values
BRAC exists to accelerate economic opportunity in the Baton Rouge Area, for everyone.
BRAC’s core values:
- Curious: We courageously step outside our comfort zones.
- Objective: We base our perspective and policy on unbiased analysis.
- Optimistic: We shape a future where success is not just achieved but redefined.
- Effectual: Focused on what we can control and influence, we lead with purposeful action.
- Collaborative: We believe our strength is in our partnerships.
- Authentic: We revel in the privilege of doing meaningful work.
Apply
To apply for this position, please send your resume and cover letter to info@brac.org with the subject line “Director of Content & Digital Communications.”
