Opelousas General Health System | Opelousas
Responsible for planning, creation and execution of digital marketing and advertising (including, but not limited to social media). In addition, the position is responsible for online reputation management across all channels, including hospital locations and individual physician listings. Harnesses the power of content analytics to enhance social media presence and brand awareness.
Essential Duties & Responsibilities:
- Leverages social media and digital advertising spaces to promote health system
- Digital targeted ads
- Google Business listings and reviews
- Social Media content, boosting and ads
- Schedules social media content to ensure constant online presence
- Creates and maintains strategy and budget for social media
- Writes copy for all social content and business listings
- Works independently, but collaborates with team to ensure cohesive message
- Monitors digital analytics at all times, continuously exploring new avenues for greater engagement
- Monitors online brand reputation and responds appropriately to online reviews
- Manages all online pages outside of hospital website (ie. Facebook location pages, Google listings, etc.)
- Manages all social media channels, keeping content relevant to each channel’s unique audience
- Grows followers on social channels
- Leverages digital marketing and social media to drive hospital and clinic volume
- Assists in coordinating internal and external events
- Takes photography and videography, as needed
- Special Projects as assigned.
Education: Bachelor’s degree in marketing or related field required.
Experience: One year of marketing/communication/advertising experience required.
Additional experience: Microsoft Office. Experience with one or more of the following: Sprout Social Media Management, Adobe Creative Suite, Canva, Yext, Eventbrite, Google Business and Monday Work Management is preferred, not required.
