Communications & Engagement Coordinator

Job Description:

Reporting to the Communications Manager, the Communications & Engagement Coordinator is responsible for driving student awareness and participation in the LSU Olinde Career Center’s programs, services, and events. This position leads the development and execution of student-facing communications, including social media content, digital campaigns, and on-campus engagement strategies. This role serves as the creative force behind our messaging and visibility efforts — from managing the Career Center’s online presence to coordinating how we show up at events both large and small. The Coordinator plays a key role in planning and promoting outreach across platforms like Instagram, Handshake, and campus signage, while also spearheading our presence in spaces like Welcome Week, Orientation, Fall Fest, and Free Speech Alley. The ideal candidate brings a balance of strategic thinking, creative execution, and student-centered energy to make career development approachable, exciting, and relevant to LSU students.

 

GENERAL RESPONSIBILITIES OF THE POSITION:

• Develops and executes student-focused communications to promote career readiness initiatives and increase student engagement.
• Collaborates with campus partners to highlight programs, events, and resources related to career development.
• Manages content across platforms such as Instagram, Handshake, campus signage, and key student events like Welcome Week and Orientation.
• Ensures career readiness information is visible, accessible, and relevant to all LSU students.

 

ATTRIBUTES OF A SUCCESSFUL CANDIDATE:

 

Passionate about connecting students with relevant information and opportunities through dynamic, student-centered digital communication.

 

Brings creativity, strategy, and consistency to social media and digital platforms.  Understands that strong content is both engaging and educationally impactful.

 

Thrives in a fast-paced, event-heavy environment with strong attention to detail, adaptability, and solutions-oriented mindset.

 

Collaborative team player who can coordinate across departments while managing multiple projects and deadlines with professionalism and clarity.

 

Proactive communicator who listens, learns, and reflects on the needs and voices of the student population in all outreach efforts.

 

OPPORTUNITIES FOR IMPACT:

 

Elevate Career Visibility Across Campus. It’s more than just promoting the office but supporting & bringing attention to all the career-ready aspects of the LSU student experience.  The Communications & Engagement Coordinator will help more students discover career support when they need it most through making career central for students by leading innovative, student-centered outreach – from high-profile events like Welcome Week to spontaneous pop-ups in Free Speech Alley.

 

Launch Campaigns that Spark Action. From deadline-driven reminders to themed awareness weeks, the Communications & engagement Coordinator will design and deploy campaigns that don’t just inform- they inspire students to show up, sign up, and level up their career development journey.

 

Drive Engagement Through Creative Social Media. In order to drive engagement, the Olinde Career Center must own and evolve our social media voice.  Through dynamic content on Instagram and Handshake, the Coordinator has the opportunity to transform essential career messaging in programs, services, and events.

 

ABOUT THE DIVISION OF STUDENT AFFAIRS PRIORITIES:

 

Three priorities guide our work in the Division of Student Affairs. Foremost, we maintain a commitment to quality which is rooted in the belief that LSU students deserve our best effort. Every interaction we have with students should communicate care, relevance, polish, and attention to detail. We work to ensure every space, place, and staff-to-student interaction communicates a sense of home to students. Finally, we design programs, services, events, and experiences with everyone in mind.

 

RESPONSIBILITIES:

 

Social Media & Digital Communications – 40%

• Develop and manage content strategy for platforms like Instagram, TikTok, and LinkedIn.
• Create and schedule engaging posts, stories, reels, and campaigns tied to key events, deadlines, and themes.
• Write and send targeted Handshake mailers that promote events, resources, and key messages.
• Update and maintain website content and digital signage to keep materials timely and relevant.
• Track engagement metrics and refine digital strategy to maximize student reach and interaction.
• Works Collaboratively with the Office of Communication and University Relations and adheres to the standards set therein.

 

 Student Engagement & Campus Outreach – 35%

• Create and lead an annual outreach strategy that includes both high-impact events (e.g. Welcome Week, Orientation, Fall Fest, Enrollment events) and smaller-scale visibility efforts (e.g. Free Speech Alley tables, class drop-ins, student org collabs).
• Tailor promotional strategies by event type — e.g., tabling vs. fairs vs. info sessions — to meet specific audience goals.
• Develop branded campaigns that support Career Center initiatives and increase name recognition.
• Coordinate with internal staff and external partners to plan event logistics, promotional materials, and staffing.
• Seek out new opportunities to bring Career Center resources into student-centered spaces on campus.

 

Internal Communications & Departmental Support – 20%

• Manage and respond to inquiries through shared accounts (e.g. career@lsu.edu).
• Maintain and update internal promotional inventories, including printed resources, event displays, and tabling supplies.
• Support departmental documentation of outreach impact and engagement metrics for internal reporting.
• Order and manage branded materials (giveaways, signage, swag, printed collateral).
• Support internal communications related to program promotion, employer updates, and team messaging.
• Contribute to storytelling projects like student success features, coach interviews, and employer highlights.

 

Other Duties – 5%

• Participate in major Division of Student Affairs events (e.g. Move-In Day, Family Weekend, Disability Services Finals Testing, etc. — minimum of 40 hours annually).
• Support the Communications Manager and broader Career Center goals as needed.

 

MINIMUM QUALIFICATIONS:

• Bachelor’s degree in communications, marketing, graphic design, public relations, or a related field.
• Minimum of one-year part-time related experience.  
• LSU values skills, experience, and expertise. Candidates who have relevant experience in key job responsibilities are encouraged to apply— a degree is not required as long as the candidate meets the required years of experience specified in the job description.

 

DESIRED QUALIFICATIONS:

• Two or more years of experience in a communications, student engagement, or marketing role.
• Experience managing social media content and digital campaigns.
• Familiarity with Handshake or other career services platforms.
• Experience with content scheduling, email marketing, and/or website content management systems.
• Experience in higher education, student affairs, or student-centered programming.

 

SPECIAL REQUIREMENTS/EXPECTATIONS:

 

As with all LSU employees, due to this position title and/or responsibilities, this position has an obligation to assist students in the acquisition of necessary services. Should a student appear in need of or seek assistance with issues of an emotional, behavioral, or mental health related matter they should be referred to the proper service within the Student Health Center. In situations where the student creates an impression that they are a danger to themselves or others, the advisor should immediately contact the Care Team, the Dean of Students or the appropriate law enforcement agency. The employee outside of those rights contained within FERPA should create no impression of client or patient confidentiality.

 

Due to the Nature of the position and/or responsibilities, in times of emergencies and/or University closures, this position is considered essential. It may be required to assist the Office of Communications and University Relations on Necessary Communications Matters in times of crisis, including potentially working in LSU’s Emergency Operations Center during those times.

 

APPLICATIONS:

 

Applications will be accepted online on the LSU Careers website. The screening committee will begin reviewing applications immediately and continue to accept applications and nominations until the position is filled. However, in order to assure the fullest consideration, candidates are encouraged to have complete applications submitted by October 9, 2025. Requested application materials include a letter of interest; curriculum vitae or resume; and the names, telephone numbers, and e-mail addresses of at least three professional references. Salary will be competitive and commensurate with qualifications.  An offer of employment is contingent on a satisfactory pre-employment background check.

   

Additional Job Description:

 

 

Special Instructions:

Requested application materials include a letter of interest; curriculum vitae or resume; and the names, telephone numbers, and e-mail addresses of at least three professional references. For questions or concerns regarding the status of your application or salary ranges, please contact Jessica Glasgow at jsand54@lsu.edu.

   

Posting Date:

September 25, 2025

   

Closing Date (Open Until Filled if No Date Specified):

December 26, 2025

  

Additional Position Information:

Background Check – An offer of employment is contingent on a satisfactory pre-employment background check.

Benefits – LSU offers outstanding benefits to eligible employees and their dependents including health, life, dental, and vision insurance; flexible spending accounts; retirement options; various leave options; paid holidays; wellness benefits; tuition exemption for qualified positions; training and development opportunities; employee discounts; and more!

Positions approved to work outside the State of Louisiana shall be employed through Louisiana State University’s partner, nextSource Workforce Solutions, for Employer of Record Services including but not limited to employment, benefits, payroll, and tax compliance. Positions employed through Employer of Record Services will be offered benefits and retirement as applicable through their provider and will not be eligible for State of Louisiana benefits and retirement.

   

Essential Position (Y/N):

   

LSU is an Equal Opportunity Employer.

   

HCM Contact Information: