Marketing & Communications Manager

POSITION TITLE: Marketing and Communications Manager FLSA JOB STATUS: Full time – Exempt REPORTS TO: Development Director SALARY: $55,000 – $65,000 BENEFITS: Paid Time Off, Health, Dental, Vision, Life, STD POSITION SUMMARY: Liberty’s Kitchen provides New Orleans youth with the skillset to achieve their vision of success through professional and personalized training. The Marketing and Communications Manager intentionally engages key audiences and maintains a dynamic and consistent brand, both internally and externally, so that we can secure the necessary resources to sustain impact within our community and continually grow. This position’s primary objective is to execute and evolve our efforts to engage an ever-growing community of donors, supporters, and partners through the development of marketing materials, event branding, and outreach through various communication channels. This role will also effectively promote the Youth Development Program, and Food Services operations. Consistent and accurate modeling of Liberty Kitchen’s values is essential to achieving our vision of creating a community where every young person has a chance to succeed. KEY RESPONSIBILITIES: Marketing and Communications · Develop a strategic communications and marketing plan centered on engagement and messaging with key audiences. · Manage public relations communications, including press releases and media events. · Develop content, monitor, and update all marketing and communication channels, including social media outlets such as Facebook, Twitter, Instagram, LinkedIn, etc. · Network with local media and other sources to secure promotional opportunities. · Develop, plan, and execute events aimed at increasing brand awareness, donor engagement, and financial support. · Maintain internal calendar and assist Executive Director with internal and external communications. · Manage and maintain website content, including regular news and calendar updates. · Coordinate with vendors to produce branded items and merchandise to maintain brand integrity. · Market and grow the brand by attending community networking opportunities to increase awareness of Liberty’s Kitchen’s mission. · Develop and disseminate regularly scheduled e-newsletters to maintain consistent touch points with constituents. · Collaborate across departments to plan and execute intentional and effective marketing strategies and collateral for Liberty’s Kitchen operations and programs, ensuring brand alignment and consistency. Food Services · Collaborate with the Food Services Director to promote Café and Catering operations · Manage social media posts for Café and Catering menu offerings. · Manage social media posts for Commissary Kitchen rentals. · Schedule media opportunities to promote Café, Catering, and Commissary business units. · Work with Food Services Director on menu edits and signage to ensure branding alignment. · Manage the Toast POS system rewards program to enhance Café promotions. · Manage the setup of online ordering. · Create and post content on social media to support café, catering, and commissary initiatives. Development and Fundraising · Collaborate with the Development team to create and publish donor materials for Liberty’s Kitchen’s programming and operations. · Support the Development Team in the planning and execution of any major fundraisers, including but not limited to the annual gala. · Maintain and update marketing and stakeholder databases under the direction of the Development Director. · Assist the Development Director with execution of all fundraising activities and communications. Youth Development Program · Collaborate with the Program Director or Program Manager to promote and provide content for trainee and alumni engagement. · Create graduation and program invitations and flyers for program events. · Develop marketing tactics, promotions, and product campaigns to increase youth referrals & attendance, catering and café sales, and donations. · Manage the photography of trainees, graduates, employees, and special events by assuming photographer duties, coordinating logistics, and classifying/storing image files. · Create and post content on social media to support program initiatives including recruitment, graduation, showcases, and etc. REQUIREMENTS: · Bachelor’s degree in marketing, communications, public relations, or related field, required · 3 to 5 years of experience working in a marketing, public relations, or communications role for an organization, required · 3 to 5 years of experience working in the non-profit industry. · 2 years of experience in website management and design. · 2 years of experience specifically working in event planning, preferred. · Attention to detail and accuracy to clearly articulate messages to key audiences. · Must possess excellent organizational skills. · Knowledge of principles and processes for providing excellent customer and personal services · Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, visual, and social media. · Competencies in the following: Ø Donor, media, and interpersonal relationships Ø Administration Ø Communications and media Ø Speaking, writing and active listening Ø Social perceptiveness, persuasion, critical thinking, and complex problem-solving. · Must be proficient in basic technology resources: Microsoft Office, Google Suite, Slack, data management software, Facebook, Instagram, Twitter, etc. · Deep knowledge and ability to communicate the mission and vision of Liberty’s Kitchen. TRAVEL: · Weekly travel by ground to meet with partners, donors, and potential stakeholders when appropriate · May be required to attend conferences either in or out of town when appropriate. PHYSICAL REQUIREMNTS: · Must be able to lift at least 20 pounds, sit for prolonged periods of time at a desk or workstation, and stand for long periods of time.