Digital Marketing Coordinator

Are you interested in working for the fastest growing security company in the area? ABC Fire & Burglar Alarm, LLC is looking for a detail-oriented, creative, and analytically minded Digital Marketing Coordinator. You will be designing, executing & optimizing our digital marketing strategies across multiple platforms.  The ideal candidate must have a proven track record in executing and reporting on digital marketing campaigns and applied experience in search engine marketing, paid digital advertising, email marketing, and social media management.  This position is in-office Monday – Friday, 8:30am to 5:00pm.

RESPONSIBILITIES:

·         Create, design, organize, plan, and post content on all ABC social media platforms consistently

·      SEO & website maintenance

·         Keyword research, maintenance, and expansion

·         SEM across multiple platforms including AdWords and Meta

·         Keyword bid and campaign budget management

·         Optimizing display advertising and paid search campaigns across multiple platforms

·         Create, analyze and update paid campaigns

·         Landing page optimization and testing

·         Reporting and Data Analysis

·         Measure and report performance of digital marketing campaigns and assess against predetermined goals (ROI and KPIs)

·         Evaluating and reporting on various SEM tactics including paid search, re-marketing, and display advertising

·         Creating, designing, writing and managing email marketing campaigns

·         Write, post content and maintain the ABC blog as needed

·         Assist with the content and creation of ABC Facebook live videos, LinkedIn live videos and recorded video series

·         Support graphic design requests for digital and print projects as needed

·         Review new technologies and keep ABC at the forefront of developments in digital marketing

QUALIFICATIONS:

·         Bachelor’s degree in Business Administration, Marketing or a related field

·         Minimum 3 years’ experience in a digital marketing role

·         Knowledge of SEO strategies and tactics

·         Prior experience and strong working knowledge of Google Analytics and Google Ads

·         Experience in setting up and optimizing Google AdWords, paid search and display ad campaigns

·         Demonstrated experience building and executing social media campaigns, including paid social, across major social networks

·         Experience building and monitoring email campaigns using industry tools such as Mailchimp

·         Experience analyzing and reporting data in order to identify issues, trends, or exceptions to drive improvement

·         Data driven and extremely analytical

·         Outstanding communication skills – both verbal and written

·         Highly motivated, resourceful, and self-directed with the ability to multitask 

·         Ability to work in a fast-paced environment

·         Willing to work closely within a team structure

·         Able to problem solve, prioritize tasks and manage time effectively