Ochsner Health | New Orleans
This job helps to attract talent to the organization by positioning Ochsner Health as an employer of choice. Supports recruitment marketing efforts through graphic design, web content, blog writing, video editing, project management, email marketing, creative social posts and strategies, storytelling, job posting sponsorship campaigns and more.
This job reports to the Talent Acquisition Manager of Recruitment Marketing and Employer Brand and is a part of the Talent Acquisition – Human Resources Division.
Location Details:
While this position is mostly remote, it does require frequent in office meetings, collaborative working sessions, and event support. Ideal candidates will be located in the Greater New Orleans Region.
Job Duties
Solves for Ochsner Health’s most critical staffing needs. This position requires flexibility and consistent preparation to respond to swiftly shifting priorities.
Creates employment campaigns by attracting candidates through various social media outlets and company pages.
Creates and edits video content for internal employment branding as well as external attraction campaigns.
Creates and manages careers blog content, as well as organizing submissions from the internal talent community.
Researches related trends and manages employment related websites including but not limited to careers pages on social media, job boards, event advertisements and the company’s employment page.
Provides and suggests technology solutions for engaging candidates in our talent community. Uses text, virtual and AI platforms to expand our reach and extend frequent communication for job seekers.
Responsible for rendering of drafts for large scale recruitment collateral.
Writes copy for direct mail, social media and radio employment campaigns.
Builds web content based on online marketing strategy for optimal user experience.
Designs online display, advertising and online graphics with brand or sub-branding guidelines or collaborates/manages external/internal designers and/or production firms.
Analyzes data, tracks outcomes to determine marketing impact, and methodically manages budgets to seek opportunities for cost reduction and outcome improvement.
Assists with managing company career pages and leveraging vendor products and resources (Glassdoor, Indeed, LinkedIn)
Other related duties as required.
Education
Required – Bachelor’s degree in marketing, communications, advertising, writing, digital media or related field.
Work Experience
Required – 5 years of experience in web management and content creation.
Preferred – 5 years of experience in content creation for web, content management systems (CMS), social media and Google Analytics.
Preferred – Experience in recruitment marketing or employer brand; Prior HR/recruitment experience is also a plus
Knowledge Skills and Abilities (KSAs)
Strong writing and editing skills and knowledge of Associated Press (AP) style.
Effective verbal and written communication skills and ability to present information clearly and professionally to varying levels of individuals throughout health system.
High proficiency with personal computers and corresponding software programs (Microsoft Word, Excel, PowerPoint, Adobe Suite, Adobe Photoshop, Adobe Premier, Adobe Illustrator), content management systems, social media channels, video editing and Google Analytics.
Knowledge of programming language, markup language, and digital visual effects including HTML, CSS, Javascript, and Adobe After Effects.
Knowledge of major social channels including Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube and their analytics capabilities.
Advanced project management and organizational skills.
Strong analytical skills and ability to use logic to formulate solutions to problems.
Knowledge of user experience (UX)/user interface (UI) design and search engine optimization to produce accurate, high quality work.
