New Orleans Ballet Association | New Orleans
The Marketing & Communications Manager is a creative, strategic, and enthusiastic leader who advances the organization in meeting and maximizing its income goals and institutional branding. The position is pivotal in representing this nationally award-winning organization to the public through multiple communication outlets; for realizing increased earned revenue through ticket sales, subscriptions, and other audience engagement events/partnerships; and for enhancing community awareness of and participation in NOBA’s extensive, tuition-free community programs. The full-time position reports to the Executive Director.
Job Responsibilities Include:
- Plan, implement, and oversee multi-channel marketing campaigns, including digital, social media, email, content marketing, and traditional advertising.
- Oversee public relations, writing releases and stories and generating media exposure through focused pitches.
- Coordinate with staff and creative teams to maintain website and develop compelling marketing and institutional materials, including photography, videography, graphics, and writing
- Enhance online presence, manage and grow social media channels, creating engaging content and fostering community interaction.
- Oversee email marketing campaigns, including list management, segmentation, and performance analysis.
- Identify and cultivate strategic relationships and promotions with partners, influencers, and businesses to expand reach
- Conduct market research, analyze data and generate reports to inform decision-making
- Plan and implement group sales and special audience engagement events
- Represent NOBA as an advocate and spokesperson at local and industry events relevant to the company’s marketing and audience development efforts.
- Oversee the archiving of all press, marketing materials, and video/photo assets
- Work at all performances, fundraising and promotional events
- Undertake other team and organizational duties and responsibilities, as needed.
Qualifications/Experience:
- Three to five years of experience in marketing, preferably for the performing arts, community service or a related field. B.A. minimum required
- Creative thinker with a passion for NOBA’s mission
- Proven effectiveness and proficiency in digital marketing and social media strategies.
- Excellent communication, writing, proofing and presentation skills
- Expert attention to detail and accuracy
- Experience with digital tools, platforms, CRM, and WordPress
- Skills in budget preparation and departmental fiscal management.
- Ability to foster a collaborative team culture for innovation and continuous improvement
- Ability to manage multiple projects, prioritize, and coordinate with internal and external teams to meet project/event deadlines.
- Excellent interpersonal and organizational skills with the ability to work independently and as part of a small, dedicated team in a fast-paced and high-pressure environment
- Flexibility and willingness to work on weekends and evenings as required.
Comprehensive benefits include health/dental care, paid vacation, sick leave, and holidays; parking; and a voluntary 401(k) retirement plan.
To apply, please submit a resume, cover letter, at least one writing sample, and three professional references to nobajobs@gmail.com. Applications will be considered on a rolling basis.
